For more than two decades, digital advertising has provided unprecedented access to information, content and services to people around the world. Ads generate revenue for creators and publishers, and drive growth for businesses of all sizes.
Over the years, with every technological shift, Google has transformed online advertising to make it as relevant and useful as possible for both people and organizations. Today, it is at a tipping point: Artificial Intelligence (AI) will continue to change the way people interact with information and how businesses connect with customers.
At Google I/O, the company shared its first steps toward bringing generative AI to Search with a new AI-powered snapshot and conversational mode.
This new Search Generative Experience (SGE)
Will be available in Search Labs, a new way to access gambling data vietnam early experiments on Search. Google also maintains that search ads will continue to play a key role in this new experience , as they will continue to appear clearly labeled in specific places on the page.
At Google Marketing Live (GML), the company will share even more insights into how it’s powering an AI-powered, privacy-first ad experience. Here’s how Google AI is helping businesses drive growth in this new era of marketing.
Your ads, powered by AI
Google has been building products that apply advanced AI 4 types of streamers you should know for your twitch influencer marketing collaborations to accomplish its mission for years , and it does so responsibly . Google AI is a powerful tool that enables advertisers to boost ad performance, create inspiring automated resources , and protect people from ad fraud .
New ways to access information
Thanks to major advances in linguistic modeling (LLM), Google can better understand complex search queries and help users take the next steps in their searches, whether that’s digging deeper into a topic or finding the perfect purchase.
Ads are — and will continue to be — a key element in helping contact lists users discover products and services from millions of businesses. When a search is commercial, they match that intent with the right advertisers, making sure to offer people a wide range of options.
That’s why search ads will be a native part of SGE. Google will continue to commit to an open internet and adapt ads to evolving consumer experiences in ways that deliver benefits for everyone – people, creators, publishers and advertisers.
Higher performance in an uncertain market
AI is also helping advertisers navigate the complex and changing world of advertising, which is especially helpful in this challenging macroeconomic environment.
For example, Performance Max uses Google AI to help advertisers find incremental opportunities that remain untapped. An advertiser shares their campaign goals and creative assets, and Google’s technology automatically produces and executes a highly effective advertising campaign across all channels. Advertisers using Performance Max campaigns achieve on average 18% more conversions at a similar cost per action.