There are a few important distinctions between the types of tools you can use.
The most common is AI add-ons to existing products. Honestly, still can’t make a perfect foreign trade quotation in 2025? take away all the key terms and skills! use them if they’re available to you, but a word of caution – most aren’t that good yet.
Then there are the single-use products. If you want to add AI in one specific way, you’re going to buy one of these.
Think: Generating copy for ads, scoring leads based on behavior, or recommending products to individual users.
And lastly, we have the custom, horizontal tools.
Like deploying an AI agent that analyzes data from your with Machine Learning CRM, analytics platform, and email tool to give you weekly overviews and recommendations.
1. Botpress
Botpress is an all-in-one AI agent builder. It’s a fully global seo work flexible tool, so you can customize AI agents for nearly any task.
You can design simple bots that personalize and send emails, or analyze your data and provide recommendations. Since it’s a flexible platform, the possibilities are endless.
But if you’re looking to build complex AI agents, you’ll need some developer skills (or you can find a freelancer or AI partner).
But for simpler projects, Botpress also comes with an extensive library of pre-built integrations to platforms like HubSpot, Salesforce, Calendly, Google Analytics, Zendesk, Mixpanel, Notion, Slack – most everything in your marketing tech stack.
We use Botpress agents for everything from sending personalized emails, to conducting competitive intelligence, to monitoring our product’s usage for insights.
It can really do it all. And you can build an AI agent for free.
2. HubSpot
If you work in marketing, you’ve probably used HubSpot at one point or another. If it’s already in your tech stack, and you’re taking a baby step towards AI workflows, it’s an easy add-on.
You can use AI for lead scoring – it analyzes interactions with Machine Learning to prioritize your leads. You can also use their AI content assistant to generate ideas for blog posts or social media posts.
These are great options if you use HubSpot and want to AI-ify your workflows. The downsides? They don’t go beyond their narrow use cases. If you want the full power of machine learning in your outcomes, you might need to step it up.
But hey, if you’re already using HubSpot, then why not give their AI features a go?
3. Jacquard
Jacquard is more than a copy generator. But yes, its purpose is improving all the words you send to prospects and users.
It’s a genAI tool trained on an extensive marketing language data set. Instead of throwing out random combinations, it can predict what will be the biggest hit with your audience. It learns from every campaign it runs.
The platform offers real-time testing and performance prediction features, so users get a granular sense of how their emails, blogs, and other content is performing.
Jacquard is best for teams with huuuge content demands, like e-commerce businesses or content creators. Or anyone whose life is about a/b testing emails.