Why inclusive marketing means accessible marketing

 Here, KR Liu, Google’s Director of Brand Accessibility, shares her personal story and explains why accessible marketing is critical for all brands.

I am a woman, queer, and disabl. For much of my life, these parts of my identity were rarely, if ever, authentically represent in mia and advertising. This made me feel different, worthless, and alone. As a result, I spent over a decade hiding who I was in my personal life and at work.

 Then, a few years ago

I began to recognize that each part of my identity physician database was essential, and that no part could exist without the other. It was the first time I felt like people car about the whole of me, rather than just my disability. That feeling was transformative.

Sadly, many others can relate to my experience of not feeling fully seen and represent in society or in brand advertising.

 Good ads should reflect everyone, including the billion people around the world who identify as disabl and control $8 trillion in spending.

because like me, every disabl person has many dimensions to their identity that make them who they are.

 I’m lucky to have a day job that focuses on improving benefits of working with local instagram influencers the accessibility of Google’s marketing for our billions of users. While accessibility has always been core to our company’s mission—organizing the world’s information and making it universally accessible and useful—being truly accessible is a journey, and we haven’t always gotten it right.

 We’re constantly finding ways to improve, and we hope to help other brands improve, too.

A year ago, we shar Google.com/All-In, a suite of inclusive marketing tools for brands and agencies. Today, I’m excit to share that All In now includes an entirely new playbook on accessible marketing, which we develop in partnership with LaVant Consulting and Disability:IN, and has been endors by the American Association of Advertising Agencies, the Ad Council, Cannes Lions, and many other leading organizations.

The playbook has significantly guid our marketing this past year, and is the result of years of research and collaboration on many accessibility topics, from web experience to authentic depictions of people with disabilities.

 We are sharing this publicly in the hope that it will improve the representation of people with disabilities in the mia and help create fully accessible work.

 And here I share three basic principles from the contact lists playbook, in the hope that they will inspire you to visit All In to learn more:

 ►Nothing about us without us