It’s important to connect the work of journalists with what your brand stands for. When identifying opportunities and ideas! keep these 3 key factors in mind:

The time factor

The media is governed by time cycles that determine the relevance of a topic at a given time.

It is the reason why an article is published on a particular day or season! such as Christmas! World Book Day or World Health Day.

Newsworthy aspects of the topic

There are many interesting topics! but not all of them are equally newsworthy.

As a general rule! topics that represent a novelty or that can have a practical whatsapp data impact on the population or on a sector are those that interest journalists the most.

Controversial topics are also highly newsworthy! but they are risky. In these cases! the company must decide whether it is worth taking a stand! taking into account its values ​​and principles! the impact that the action will have on its target audience! and the possible risks and repercussions.

Addressing a less novel or crucial topic from an extraordinarily original perspective can also be a valid approach.

Linking possible topics to the company

It may be the perfect time or you may have a new or revolutionary identity and trauma in paris 8 perspective to share with the public. But a digital PR action will only make sense if it is connected to the company’s mission! brand personality and expertise.

Creating engaging digital PR content

The big difference between digital PR and content marketing is probably in the type of media they focus on ( owned media Vs. earned media ).

Digital PR actions focus on reaching a potential audience through earned media (media websites! industry experts! etc.) and content marketing is more focused on attracting the audience to owned media.

And although both disciplines seek to create a relationship! they do not address the same audience.

Itself through journalists! content marketing builds the burkina faso business directory link directly with a brand’s readers and potential customers.

But the way these relationships are nurtured is the same: by regularly creating and distributing content that is relevant to the audience.

And that’s why any marketing team can create good digital PR content. Because the work of writing content is  essentially the same.