When creating and managing a blog, launching an online store or developing a Digital
Marketing strategy , it is essential to know what a heat map is.
This graphical representation is ideal for analyzing a website and, based on the data
obtained, optimizing it and making adjustments to improve the user experience.
So, do you think this topic is worth learning about? If so, read the rest of the material carefully!
What is a heat map?
A website’s heat map can be used as uk telegram data a tool or instrument to find out what has caught
the attention of users.
Using strong colors, such as red, orange and yellow, this graphic representation
indicates the parts of the page with which Internet users have interacted the most , while
the less visited areas are identified with soft colors, generally shades of green and blue.
Heatmaps typically provide an “F” shaped pattern. This is because various studies agree that this is
the standard model for eye tracking, that is, the eye tracking of a site or technological platform .
What are heatmaps used for on web pages?
When talking about the usefulness and register as an advertiser and find importance of a heat map, it
is necessary to understand that it is a key element of web usability , a concept that refers to the
attributes and aspects that allow us to measure how pleasant a browsing experience is.
It also helps to understand users’ interests in general and promotes site optimization for Internet
users with different characteristics.
That said, below we will explain the main specific uses of a Heatmap.
Greater exposure of content
Heat maps also provide benefits to marketing cmb directory strategies related to the dissemination of
content.
By identifying the areas of the website where users focus most of their attention, these can be used to
place invitations to download and read materials.
This way, you will have a much greater chance of attracting hundreds or thousands of users to
interesting content that will also encourage user maturity in the purchasing process and the
conversion of leads into customers.
Strategic placement of products and promotions
A Heatmap is also very useful for e-commerce and, directly, for online stores.
The information provided by this graphic element allows us to identify the best areas of the page to place product or promotion ads , as well as different advertisements .
It also helps to understand the path that users follow from the moment they enter an online store until they finally make a purchase.
Identify areas for improvement
Just as the heat map will show you which parts of the website arouse the interest of users, it will allow
you to know which parts, on the other hand, are rarely viewed and visited.
Thanks to this, you will identify areas for improvement and be able to make the necessary
adjustments so that your site does not have unproductive areas that do not add value to your brand or its products and services.
Redesigns based on solid information
Website redesign is one of the most complex tasks a brand faces in the online environment, so it should only be carried out when the context really warrants it.
The advantage is that, by having a heat map, this process will be much more effective, as it will be based on solid data and knowledge of the users’ navigation methods.
In turn, a Heatmap and the information it provides will allow you to determine whether a redesign is really necessary .
What types of heat maps exist?
One of the great potential of heat maps is that they obtain a large volume of information based on different movements and uses of the mouse.
In fact, to segment the data in a specific way and address different interests, heatmaps will be separated into 3 types.
Get to know them in the next lines!
By mouse movement
This type of heat map helps detect which areas visitors move the mouse pointer over and also where the mouse spends the most time.
And there is generally a correlation between the movement of the mouse and the points on the web that the Internet user observes.
Per click
Basically, it reflects those areas that users click on most frequently, allowing us to measure the interest generated by the different sections or links.
For example, if it is a Content Marketing strategy , the marketing team can know which blog topics are preferred by readers.
By scroll
Essentially, this heat map reflects where visitors stop reading. That is why in its graphics the top areas are the “hottest”, since reading begins there, while in the middle and lower parts the Internet user may have already become interested.