Newsletters may have the following purposes:
- promote news;
- announce exclusive promotions;
- strengthen your relationship with customers;
- increase traffic to your website or blog.
Your brand’s newsletter can have one of the above objectives or more than one. You need to take into account the needs of your business in order to choose what will be most useful to you.
Below we will give you 3 examples of creative and successful newsletters to inspire you:
1. Uber
The famous taxi company that operates switzerland telegram data practically all over the world is a specialist in sending newsletters to its clients, both for the car app and its food and supermarket delivery variant, Uber Eats.
One thing that characterizes this company is that it is very specific and focused on its customers’ experience, which is why it sends newsletters to its leads according to their interests, trips, orders and historical requests.
Which makes it a very smart strategy, especially because of the ease with which they obtain the location of their users.
2. Amazon
If Amazon operates in your country and you cssom indicates how it should regularly shop there, you will surely have noticed that their newsletters always focus on giving discounts or informing about exclusive offers on products that you follow or have seen.
With a design that prioritizes images over text and the use of banners and links that lead to products, Amazon is a great reference when it comes to sharing information and using its customers’ history to its advantage.
3. Spotify
Finally, we have Spotify, the huge repository cmb directory of songs and podcasts that dominates its market and is usually very precise when it comes to recommending artists and content to all listeners.
The Spotify newsletter features a minimalist and highly polished design, as well as lots of animated elements that make it a dynamic material.
Based on the latest songs or podcasts you’ve listened to, their newsletter will recommend some artists or new releases that may be of interest, keeping their users always active and entertained.
The newsletter is an economical, practical and efficient strategy that allows consolidating a relationship between subscribers and the brand.
Furthermore, thanks to this tactic, it is possible to easily increase the quality traffic to your website.
Email marketing has countless advantages over other strategies and brings excellent results.
If you want to use it to increase your company’s business opportunities or improve the strategy you already use, download the complete email marketing ebook right now . I’m sure it will help you plan your next successful campaign!