A newsletter does not have a mandatory structure, everything will depend on your strategy and the objectives you want to achieve.
However, the following skeleton can be considered as a parameter to follow. For this we will use an example of the newsletter that we send weekly to our blog subscribers:
Affair
The subject is extremely important in a spain telegram data newsletter, its opening rate will depend on it .
How many emails do we receive in our inbox every day? A lot, right? It’s impossible to read them all! That’s why we need to consider the two fundamental factors that determine whether we open an email or not: the subject and the sender.
If the sender is not someone with whom we have a close relationship, it will depend on how interesting a subject is or how much it attracts our attention.
It is for this reason that special attention should be given to this field of the newsletter.
Sender
Another important part of the newsletter is the sender.
As we mentioned in the previous point, if request your personalized publication the sender is not part of our close circle of contacts, the probability of opening the email decreases .
This is why many newsletters come with the name of a person and not a company, to create rapprochement with the reader.
Header
This is the first part of the email body. This cmb directory is where the brand logo, company name, and web copy go, which is the link to the page where the content of the email can be accessed.
Web copy is very useful when the user cannot see the content of the email due to a problem with the image display.
In this case we did not put an example of our own because we usually put this information at the end.
Greeting
The greeting is essential to personalize the message. You can use it to address the reader by name, using more informal language and thus create a connection with your subscriber.
Content
In the content you should send something exclusive, specially created for the newsletter reader.
This is where all possible creativity and marketing strategies must be used to induce the subscriber to click.
And of course, the more segmented your audience is and the more content they receive that really interests them, the greater the chances of this happening.
The ideal is not to tire the recipient, that is, to make the content objective and not too long. It has to be a dynamic and brief communication, which invites the recipient to read more about the subject.
Farewell
As we told you before, one of the functions of the newsletter is to build a relationship. For this reason, you cannot end it coldly.
Personalize your farewell and use it to get closer to your subscriber.
Footer
This is the final part of the email, very important to demonstrate seriousness and credibility.
This is where the links to social networks , the physical address of the company, contact information, legal notices and the unsubscribe link go.
These are the parts of a newsletter, but as we already mentioned, it is not something rigid. Creativity and innovation are very welcome here too, for this you can do your own A/B tests .
What are the characteristics of a newsletter?
There are some fundamental characteristics for a newsletter to bring the expected results and these are:
Personalization
Personalization allows for the desired approach. In this way, it is possible to convey closeness to the reader and allow them to identify with the information.
Likewise, a pleasant tone is an essential characteristic to gain the reader’s empathy and should be part of this personalization.
To achieve greater personalization, it is important to segment subscribers. This way, we can send them really interesting content according to their needs.
Personalization also includes the season in which we live. For example, if it is the second half of December, the newsletter theme can be related to Christmas and New Year.
Periodicity
To build a relationship, it is essential to make a plan according to the flow of the business and to adhere to it rigidly .
For example, if I commit to sending a newsletter every two weeks, I must set a day for this and send it without fail.
If two per month is too much for my business, I can only send one per month, this is not a bad thing.
The important thing is that the user gets used to receiving our newsletters periodically and, through habit, creates expectations.