How to check email Top Strategies sender reputation?
You may want to know what your reputation as an email sender is like. There are a variety of tools that can provide fairly specific information.
For example, you can check your reputation using a free tool like Sender Score . It measures your reputation and provides a score from 0 to 100 (80+ is a good result). The score is calculated based on a 30-day rolling average; you’ll see how your IP address ranks compared to other IP addresses. A high Sender Score means a high sender reputation.
If your sender reputation is not ideal and you want to improve it or avoid it, we provide you with some tips and tricks to get you on the right track.
How to Improve Your Email Sender Reputation
High-quality email list
There are many ways to have a quality list. You can buy one, or build one from scratch; either way, it’s yours. However, when it comes to email lists, the best practice Top Strategies is to create your own list from scratch .
Don’t buy email lists. First, it’s a direct violation of anti-spam laws – such as Canada’s CAN-SPAM Act, the EU’s General Data Protection Regulation (GDPR), and the US’s CAN -SPAM Act .
Additionally, you might fall into a “spam trap.” Traps are fake email addresses that are added to certain email lists. When you send emails to such addresses, spam filters are triggered.
Double Top Strategies confirmation email
So, since you shouldn’t buy email lists, what should you do to create your own?
There are many ways. For example, building a list through double opt-in means that you explicitly ask people for permission before sending the best ambassadors of a company them emails. That is, the recipient must click on a link in the activation email they received when they provided their email address when they signed up.
Double opt-in helps you build a high-quality Top Strategies email list – a collection of email addresses used by real people who check and send messages regularly . Successful email marketing starts with a quality list that you can use to send marketing materials to multiple recipients. In turn, high-quality emails will bring you high-quality leads.
IP credibility
Building a high-quality email list through double opt-in does not necessarily guarantee that you have a trusted IP.
IP (Internet Protocol) trustworthiness is determined hierarchical database model by the quality of the environment in which your email is sent. Your email content can be fully compliant with the CAN-SPAM Act or other anti-spam laws, but it may still trigger spam filters . Major Internet Service Providers (ISPs) detect spam through spam filters.
Improving IP trustworthiness is valuable in Top Strategies helping the mail receiving network decide whether the content is relevant and should be delivered or sent to the spam folder. The acceptance rate of mail reported as spam from a dedicated IP address is only 0.1% , so the tolerance of ISPs for spam has become very low. You must have a framework for working with different ISPs to ensure that their users are not bombarded with spam.
Note: An IP address is a unique identifier for your mail flow and can be shared or dedicated. Having a dedicated IP address allows you to control your IP reputation and not have to worry about other senders’ bad behavior affecting you.
Domain Reputation
ISPs are also increasingly paying attention to email domains. It is best to set up email domain authentication using Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) .
SPF contains a list of authenticated IP addresses phone number taiwan that can send emails using your domain name. At the same time, DKIM signatures are added to all your emails, helping to verify that the emails have not been altered after being sent. Therefore, it will be more difficult to imitate your email address, which will effectively improve your reputation.
This is a proven and tested technique that can help you improve your sender reputation. How do you do this? Just like you probably wouldn’t review a product in the app store without being prompted, you can politely ask subscribers to add you to their mailing list.
Targeted and relevant content
Remember, when asking people to opt-in to receive your content, it’s important to make sure it’s targeted, relevant, and useful to them. Otherwise, you’ll come off as annoying and spammy. The fact that people voluntarily give you their email address doesn’t mean you can send them anything.
Sending time
It’s better to send at the right time than to send early. Just mastering the timing can effectively protect your sender reputation!
Timing is crucial in email marketing. It’s not enough Top Strategies to have all the relevant and targeted content; the right content must be sent to the right people at the right time. Millions of emails are sent every day. If you don’t want your content to get lost in the shuffle, you need to send your messages at the times when your prospects are most likely to interact.
According to research data, Tuesday is the best day of the week to send emails . In general, the best time to send emails is between 10 and 11 a.m. To learn more about the best time to send emails, click here .
Interaction rate
Poor sender reputation is sometimes caused by a lack of interaction. When your open rate starts to drop, it’s a sign that engagement is waning. You may want to consider remarketing to inactive subscribers .
Remarketing will help you identify subscribers who are still interested in relevant content and filter out those who are not. This can be achieved by sending more targeted content.
Ensuring user engagement includes tools, approaches, and strategies for maintaining ongoing communication with customers across all touch points.
automation
Ultimately, your entire email marketing process can be automated. This means that a one-stop marketing automation software can optimize .