Now that you understand the importance of user engagement in your SEO strategy. Tips to Increase User Engagement here are three practical tips for increasing user engagement.
1. Make your website interactive
Inviting users to stay on your site means giving small business email list them a reason to stay. Grab the attention of your site visitors with interactive tools.
Finding the right interactive content for your audience is important. For example, on a mortgage site, this might mean creating a mortgage calculator. On a clothing site, this might mean creating a user preference profile to find the right styles for a given customer.
Software tools like SEMRush offer free analytics to demonstrate how good their product is. This way, they not only keep users on their site, but also demonstrate their value to attract a customer.
2. Publish video content
Video content is easier for website visitors to digest. They can watch or simply listen without having to stop working to read the content of your website.
For complex products and services, video why a redesigned website is is especially useful because it clearly explains what your company does and why it’s important. Web pages with videos typically receive 2.6 times more time than pages without video content .
Consider how you can add video content to your site to increase user engagement and increase time on page.
3. Offer a lead magnet
A lead magnet is a piece of gated content that provides the user with detailed information about something. These long pieces of content typically help increase user engagement by providing them with important information that will help them make a purchasing decision.
Focusing on conversion optimization will help you build relationships with your customers while improving your SEO.
Expert SEO and Website Conversion Tips
If you’re unsure how to improve your site’s SEO and facebook users conversions, schedule a free consultation with New Light Digital. We’ll explain how we increase user engagement as part of our SEO efforts and give you tips on how to get more value from your site.