Core Updates 2022 www.seroundtable.com Google Updates. Source: https://www.seroundtable.com/ Google Core Update (May 2022) In May, we received a Google core update of the so-called main features, i.e. those that directly affect search results.
Once again the aim was
To make searches more efficient for users. Its implementation took place between May 25 and June 9, 2022. The key to the May 2022 update lies in the EAT formula (Expertise, Authority, Trust). Snippets (whether featured or FAQ) were guatemala phone number data on the rise in this new update . Google loves videos , and this core update proves it once again.
Specialized content creators
Are outperforming generalists (“jack of all trades, master of none”). This has hurt e-commerce websites. In short, with this new algorithm change, Google doubled its commitment to quality content. As a result, many sites whose content is generated by artificial intelligence saw their positioning diminish.
The topic of AI has
Been much talked about competitive intelligence: how to apply it to your strategy during 2022. In fact, as we discussed in a post on our blog, there are many applications that artificial intelligence can have in the world of digital marketing . Google Products Reviews Update (July 2022) Determined to launch a genuine crusade against irrelevant or low-quality reviews, Google has launched yet another update on the subject, the third since 2021.
This update began running on July 27 and ended on August 2 and focused on these areas: The content creator must demonstrate that he or she is an expert on the product being reviewed. It is increasingly necessary to provide evidence that the product has been personally examined (for example, photos or videos).
Quantifying product performance
Is a plus! If other alternatives mobile list are provided to the user (for example, suitable products for each type of need), all the better. It’s not enough to say that a product is “the best”: Google wants you to justify that claim.
This Google core update
Reinforced what its predecessors had already stated. The algorithm is being redesigned to reward reviews that offer thorough research on the product. its features will be discarded by the search engine. Helpful Content Update (August 2022) Between August 25 and September 9, we witnessed one of the most relevant updates of 2022. We are referring to the useful content update , which strongly advocated for people-first or, in other words, content written by and for people.