The most successful retargeting campaigns in 2018
Do you think that the most successful retargeting campaigns of the moment have a common denominator? Do you think there is a secret ingredient to achieve success regardless of the objective? These are some of the questions that are on the minds of many marketing managers.
However, as with every strategy, the business will have to set its own path, objectives and methods. And depending on the approach, the results will be one or the other. But why do the most successful retargeting campaigns succeed? What do they have that you can also apply to yours?
Retargeting, according to Coms
Core , is the most effective method for getting customers to return to your website. In fact , figures from one of their studies conducted in 2010 already indicated a 726% growth in web traffic during a retargeting campaign.
What is the reason for this power? The Internet is an south africa telegram data infinite source of information. And as such, users are often very prone to being distracted or overwhelmed by different types of advertising . What is their most immediate response? The most feared: abandoning the page itself.
The most successful retargeting campaigns are those that get those same users to return to your website again. To achieve this, players such as Facebook, Twitter or the revamped Google Ads come into play. All of this thanks to a pixel that your website must install beforehand.
However, the most successful retargeting campaigns have one strong advantage: their ability to be personalized . And that is where you should focus your efforts.
Still, it’s always better to live it than to tell it. That’s why the best examples of 2018 will help you direct your campaigns, highlight what’s most important and achieve your goals.
TABLE OF CONTENTS
The most successful retargeting campaigns
1.- Show the products that you know they like
2.- Write a powerful copy
3.- Create a sense of urgency, a classic that works
4.- Discount codes and coupons
5.- Stop those who want to customize your user settings abandon the shopping cart
6.- Cross-Selling is infallible
7.- Remind your customers why they love your brand
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The most successful retargeting campaigns
There’s no doubt about it, this technique is one of the most hong kong data impactful. It gives you the opportunity to show ads to an audience that is already prepared, since they already know your website. And from there, try to nurture them to complete a conversion.