That said, there are certain aspects that are different. Here’s what you need to keep in mind when creating content for your digital PR strategy:
Make sure that the type of content you are creating fits their editorial line. For example, not all media outlets publish opinion pieces or listicle-style articles.
The angle or point of view from which the content
Constructed is very important. If a media outlet has a special interest in a topic, don’t waste the opportunity. But don’t go for approaches that have already been exploited, look for a new and original angle that differentiates the piece from what has been published before.
The style of a piece written for the media is usually more formal and objective than that of a blog post. An exclusive opinion piece can be a bit more personal, but you should still adjust its style to that of the outlet.
Avoid self-promotional comments. They will contaminate the informative tone and objectivity of the piece.
Tactics for creating digital PR content
Taking all these factors into account, let’s look at 3 tactics to generate relevant digital PR ideas.
Tactic 1: Launch a press release or article in collaboration with an industry expert
As they say, unity is strength.
The main idea behind this tactic is to combine the voice of your company telegram data with that of an external expert to discuss a topical issue. The joint vision offered should weight and credibility not be equal, but complementary.
This tactic is a win-win for all parties involved: the expert or subject matter expert, the company and the journalist.
The voice of a reputable expert from outside
And if the expert is sufficiently recognized, it will give journalists extra motivation to publish the piece.
The expert: for him/her it is an opportunity to gain more visibility this tension progresses to the accusatory look and reputation in his/her field.
The journalist: Instead of just having a corporate voice, he or she has a second verified point of view—and from a reputable expert—without having to burkina faso business directory contact the source himself or herself. You basically save them work.
Pro tip: When you send the email to journalists, mention that the external expert’s comments have already been verified and approved by them. Include their contact information, in case the journalist wants to contact the expert to verify the data themselves or to ask for additional comments.