The CMS your marketing department needs

These are some of the questions that many marketing managers ask themselves when they are using digital marketing tools or are looking for the best ones. Doubts that can be quickly resolved: having a CMS ready for marketing .

Have you heard of Sitecore?

Although Sitecore has been on the market for a long time (it was founded in 2001 in Denmark), it is still not very well known in Spain. This powerful content management system is designed to meet the needs of companies, both B2B and B2C . In fact, it has positioned itself as a very good solution for companies that need intranets, corporate websites and -attention- marketing automation software . But its functionalities do not end here.

Why Sitecore?

 1. Solid content management marketing department

It is a robust and scalable platform according to the needs of each business.

 2. Personalization

Sitecore enables personalized and contextual experiences , that is, shaping each user experience based on how they have interacted in the past or in real time. To do this, it is necessary to understand the user through the analysis of these elements:

• Input sources: Where users come from.
• Anonymous fingerprint data: Knowing data about geography, language, device type… can give you a lot of information about your customer.
• Web behavior: Detect what searches visitors perform while browsing your website or what type of content they have viewed.
• Integration: Without a doubt, the most interesting thing is that Sitecore allows for full integration of data from diverse sources, such as CRM, enriched data or the customer service system.

User experience is a key part of this content management system. For this reason, personalization has many ways to be applied, it is flexible and dynamic . For example, it allows you to do A/B tests to optimize the conversion rate according to your objectives; as well as personalize the mexico telegram data content according to the history of the device with which you are connected. Whatever the strategy, the point is that the more data we have about customers (or potential customers), the better we can optimize their experience and, therefore, our objectives can be easier to achieve.

 3. Knowing the user through context

To achieve optimal user interaction, Sitecore collects accurate data in one place. It also generates a profile of each customer that is completed as new interactions occur and offers all kinds of user information. Campaign paths are created for better analysis, as well as tracking objectives and paths for each visitor thanks to the Path Analyzer tool .

 4. Customer journey

Sitecore has created what they call a digital. Maturity model in three major phases: attract. Convert and advocate (similar to the stages of inbound marketing ) . A guide that analyzes the moment in which each client is. And gives advice on what experience to offer the client according to that. And not only this, but they also adapt the metrics and strategies to each stage.

What this CMS can do for you marketing department

• Multilingual content manager with a very easy-to-use interface structure .
• Integrated customer data (technical support, web, CRM, store, app and social networks).
• Testing email campaigns, landing pages or mobile pages.
• Event generation.

Ultimately, Sitecore has enormous potential for how to create a popup in wordPress (step by step) businesses, and is highly focused on usability and user experience : aspects that are becoming increasingly important when considering creating a website, as people are becoming more demanding and their knowledge of digital is increasing by leaps and bounds.

WEBINAR ON SITECORE marketing department

On October 8, 2020 at 10:00 AM (Spanish time), Leandro Benítez (General Manager of Novicell Spain) and Jannik Devantier (Director of Business Optimization betting email list & Value Engineering, EMEA Sitecore) will give a webinar on Digital Transformation in the pharmaceutical and life sciences industry.