Instagram has given brands the Common mistakes opportunity to tell their stories through images . The app, which was acquired by Facebook, was one of the largest and fastest-growing social networks in 2014. It currently has over 300 million active accounts.
According to a study by Simply Measured, at the end of 2014, 86% of the most important brands in the market already had an Instagram account. This is becoming the number one social network for companies looking to interact more with their audience.
If you’re thinking about joining, are new to the platform or need tips to get better results , read this article. We’ve compiled the 7 most common mistakes and given you some suggestions on how to do it right! This way, you’ll be one step ahead in using Instagram – or, in this case, 7 steps ahead.
Mistake #1: Lack of a Common mistakes goal-oriented strategy
Instagram is the ideal social network for:
• Present your products in real-life situations;
• Show the progress of something through images . For example, building a vehicle or the steps of a recipe;
• Answer questions from your followers through short video clips .
On Instagram, the possibilities are almost limitless. But, as with everything in Digital Marketing , you first need to have goals and define a strategy to achieve them. Each piece Common mistakes of content you publish should add value and help you achieve those goals.
Take Quest Nutrition as an example . Their posts are not only fun, they are also informative and reinforce the brand’s identity.
Mistake #2: Lack of focus on quality
Just as important as a goal-oriented strategy is the quality of your content . This makes the difference between a successful Instagram presence or total oblivion.
Instagram users typically scroll through a Common mistakes column of photos, quickly scanning images and skimming captions. They only slow down when something catches their eye. Other times, they scan through content using hashtags until a photo or video stands out. The higher quality your content, the more likely you are to make users slow down, stop, and engage with you.
Have you seen Taco Bell ‘s Instagram account ? It makes you want to analyze all the posts in detail, they are so rich!
Mistake #3: Not Common mistakes posting regularly
The frequency of your Instagram posts is key. Try to find a balance between quantity and quality , ensuring that one is not sacrificed for the other.
Consistency is key. If you’re posting twice a bertiz, granier and pannus, sweetening the deal day, stick to that routine. Brands that vary their posting frequency too much tend to lose followers . Create a posting schedule and stick to it: Instagram users like to know when new content is coming !
A good example of consistency is MAC Cosmetics .
Mistake #4: Misusing hashtags on Instagram
As with other social networks , hashtags are important in the search process on Instagram. Lesser-known brands or those with fewer followers can use popular and relevant hashtags to increase the visibility of their content.
Hashtags can also help build your brand image. Consider why marketing campaigns work and what steps to take to make them work creating and promoting “branded hashtags” as part of a more consistent digital strategy .
As for the ideal number per post, an infographic from QuickSprout indicates that:
• Publications with 11 or more hashtags have Common mistakes close to 80% interaction per thousand followers;
• Publications with 5 hashtags have 43% interaction per thousand followers;
• Posts with 1 hashtag have 29% interaction per thousand followers.
Instagram limits the number of hashtags per post to 30. When it comes to relevance, don’t overuse hashtags in an attempt to increase exposure, as this will lose credibility with your followers. Take GoPro as an example .
Mistake #5: Buying Followers
Buying and selling followers on Instagram is real. But the social network is already taking action, massively eliminating accounts that do this. The most phone number taiwan efficient way to grow (and with solid long-term results) is to publish good content on a regular basis. Take Nike ‘s Instagram account as an example .
Mistake #6: Failing to interact with your followers
Getting followers is important, but keeping them is even more important. Having interested followers today doesn’t mean you’ll have them tomorrow. The way you communicate and interact can make a difference in your results .
Never leave your followers without a response and interact with them on your profiles. You can also create photo contests or encourage the use of a “branded hashtag”. Instagram Common mistakes makes it easy to connect with your followers . They can even act as ambassadors for your brand, spreading your message and sharing your content.
These are just a few suggestions, but there are many possibilities for interaction. BarkBox is an example to follow!
Mistake #7: Overly promotional content
Is there anything more annoying than brands constantly posting promotional content on social media ? There is a time and place for this type of content, but brands that are successful on Instagram prefer to:
Additionally, like Facebook , Instagram has announced a significant decline in organic reach for promotional content. So, do as Ben & Jerry’s did and don’t just post deals, discounts, sales and opportunities.
Do you already have an Instagram account? Leave us a comment telling us about your experience on this or other social networks . You will certainly.