Every strategy has its secrets. And in marketing, the ingredients of an A/B test have become a well-kept treasure for smart marketers. In fact, following Sturgeon’s law , “90% of any action is useless .” It doesn’t matter the field, industry or specialty. 90% of something produced, recommended or discussed is not worth it….
Summer email marketing campaigns are planned months in advance. You agreed to this when creating the marketing calendar that would guide each of the year’s strategies. However, there are also those who leave their summer marketing campaigns for later. But whether you’re planning to launch a sale, organize a giveaway, TOP 10 of the…
As with any campaign, your text messages must be up to par with a good CTA for SMS Marketing. In fact, it will be the call to action that tells your customers what to do and why, which will facilitate customer-company contact. Yes, it’s an SMS. You may be scared by the fact that…
Creating a good subscriber capture form is essential because the vast majority of people who visit your website will not contact you on the first try and may never come back. This makes it difficult for you to start and develop a relationship with them. It sounds sad, but it’s true. But, if someone…
One of the biggest unknowns for brands is figuring out how to deal with shopping cart abandonment in their e-commerce stores. Users add items to their carts and even begin the checkout process. But suddenly, they abandon the website, leaving everything unfinished. Does this sound familiar? Cart abandonment is a very common phenomenon in…
It’s no secret that landing pages with testimonials generate more conversions than any other type of page. Perhaps what you don’t know are the reasons that lead users to click or feel a certain desire to do so when reading the opinions of former clients. But don’t worry, today you will resolve all your…
How to create a perfect marketing automation workflow is still a mystery for many. That is why this blog has been creating content to answer questions, guide you and provide you with guides to help you throughout this process. In fact, you were recently able to see what steps are necessary to create a…
We’ve been talking for a while about the state of mobile and its new realities, as well as its features to apply in your digital marketing strategies . But what about the future of mobile marketing? Where is it going? What are the new features to implement this year? Mary Meeker’s 2017 Internet Trends…
Neuromarketing to increase customer acquisition is a strategy that you have probably put into practice without realizing it. And if you understand the importance of persuading the user , generating emotions in them or the value of humanizing your communication , you will be more inform on this topic than you think. But you…
Knowing the basic features of an automated marketing platform is necessary to choose the right tool. Without them, implementing a marketing automation strategy can even turn against the brand that is implementing it . How many times have you received email after email that you know is sent in a chain format but that…
Personaliz landing pages are a specific form of dynamic landing pages that use relevant and personaliz data to improve conversions. Personaliz recommendations on landing pages increase conversions. Landing pages are a crucial tool for optimizing conversions for a large number of e-commerce sites or organizations. Personalization should be the priority in any updat digital…
Include videos in your email marketing strategyThe option of including videos in your email marketing strategy is not always the best choice. There are pros and cons regarding the use of this type of content when sending mass emails to users. Including videos in your email marketing strategy is not always easy. There are…