Email marketing is a very cost-effective method when it comes to attracting more customers to your business. This is true in many industries, including the hospitality industry. If I want to get more customers to my restaurant and get lots of reservations, it is advisable to use the techniques offered by email marketing. Some…
Today’s users are more connected than ever. They constantly check emails, social media apps, and even interact online via voice. For brands, the biggest challenge is to do everything possible to be able to reach consumers at the right time. This is where Cross-Channel Marketing comes into play. Cross-Channel Marketing trends showcase an approach…
Newsletters to sell more in autumnThe newsletters that will sell more in the fall are those that have best adapted to the characteristics of the new season. Thus, for digital marketing and email marketing campaigns to be more effective, it is necessary to know how to adapt to new trends. Introducing changes gradually, to…
How do you determine the emotional factors that can make your buyer persona decide to show more interest in your emails? Beyond the techniques, tricks, tips and actions that have proven to be valid for designing unique email pieces, there is an intangible factor that is also decisive. It is emotion. And yes, it…
Bad data creeps into every database, in the form of duplicate contacts, leads with an odd email format, or even records that are worthless. You can’t prevent bad data from being in your database, but once it’s there, you should do lead cleanup. Cleaning your lead database is something that every marketer should do…
O At MDirector we work day after day to integrate or develop new features in our tool. As we are a Marketing Automation platform that incorporates Email Marketing and SMS, a Landing Page generator and programmatic buying in the same platform, we have integrat MDirector services into Zapier to make everything much easier. TABLE OF…
Email marketing for your NGODeveloping an email marketing campaign for your NGO is essential to promote the work of the NGO while trying to attract new collaborators. Saving time and effort is essential for an NGO. That is why an email marketing campaign for your NGO is one of the trends you can put…
The factors that determine a correct landing page design vary every day, so it is advisable that you review the trends that emerge from time to time. Companies are constantly investing in content marketing. In fact, as shown by data from Wolfgang Jaegel, 92% of users acknowledge that the content of a landing page…
Looking at some of the perfect landing pages of 2018 is one of the best sources of inspiration you can take into account. A landing page is your digital showcase. And it can make you win or lose customers depending on how it is done. In fact, it has the power to drastically change…
Do you think that the most successful retargeting campaigns of the moment have a common denominator? Do you think there is a secret ingredient to achieve success regardless of the objective? These are some of the questions that are on the minds of many marketing managers. However, as with every strategy, the business will…
Designing your buyer persona is an essential first step in building a successful marketing strategy. Your buyer persona will help you better understand your customers and potential customers by identifying their goals, questions, problems, pain points, and behaviors so you can create targeted content to meet their needs . But do you know if…
Being aware of titles that do not work in email marketing is just as important as knowing good practices for writing attractive subject lines. Sending your email marketing campaign directly to the SPAM folder is like giving a long speech in front of a wall. It’s absurd and a waste of time and resources….