Stand out online to maximize your profits

With global e-commerce forecast to continue growing this year, cutting through a crowded marketplace to drive conversions remains essential for retailers. This requires having a deep understanding of customer needs and a plan to meet them online, quickly and clearly communicating the benefits of their products.

 

The power of Google AI can help you reach shoppers who move across an ever-growing number of channels, all while keeping up with rapidly changing consumer needs.

High-performance campaigns

Together, AI-powered Search campaigns and Performance gambling data turkey Max campaigns are a “powerful advertising combination” that will help you find more valuable customers and boost your conversions across the full range of Google advertising channels. With Performance Max, you can access all of Google’s advertising inventory—Search, YouTube, Display, Discover, Gmail, and Maps—in a single campaign.

If you already use an e-commerce platform like Shopify , WooCommerce , or PrestaShop , you can easily sync your products and run Performance Max campaigns directly from your e-commerce solution.

L’Oréal Vietnam used Performance Max to achieve a using affiliate marketing to drive sales through influencers 4.1x higher return on ad spend (ROAS) and 13x higher conversion rate compared to its November Smart Shopping campaigns, reaching a ROAS of 338% for the entire December campaign.

“Performance Max brought 40% of ad traffic to our online store and helped us increase ROI 4x on our 12.12 campaign. We now use it as an ongoing performance driver, especially during the big sales season,” says Linh Nguyen, Marketing Manager at L’Oréal Vietnam.

Leverage your app to strengthen relationships with your customers

By offering features like auto-checkout and rewards programs, apps help drive customer loyalty by improving shopping experiences. In fact, 87% of retailers say contact lists that their app users are more loyal and have a higher lifetime value than consumers who don’t use their apps.

Connecting the web to the application

For customers who already have their app, Web to App Connect creates a seamless web-to-app experience, directing them to the right content within the app to complete purchases quickly. Google launched this tool to help you establish deep links, measure in-app conversion, and place bids that improve customer experience and optimize your campaign performance.

On average, Web to App Connect doubles the conversion rate for in-app clicks compared to the mobile website. While this tool will be available in the coming months, you can register your interest in being part of the beta today.