Using this strategy is very important for companies, as it helps promote products and services. It is also a way to foster a healthy relationship between the customer and the brand. On the other hand, content marketing helps to publicize important aspects of the work that a brand does.

If these two strategies are combined, they can be a strong ally for companies that want to reach their target audience more effectively. The goal is to be the answer to what customers are looking for at any given time. It is about solving their main doubts, offering them information and accompanying them throughout the entire purchasing process.

The power of email marketing in content marketing

 

Content marketing seeks to satisfy the needs of customers and achieves this by providing varied and interesting content . This can be promotional, educational, business, didactic, etc. The central idea is to make known what a brand does, its mission , its vision and its values . But, in addition, providing value for the user.

With these tips you can achieve the following in your audience:

• Market education.
• Generation of authority.
• Increase your chances of achieving good positions in search results.
• You attract the right people.
• Valuable information is disclosed to the company.

Despite what some people may believe, Email Marketing continues to be very useful in the marketing world. In statistics, almost 91% of adults use Email Marketing in content marketing . Of these, almost 60% do it on a daily basis , which makes it a very important source of potential customers.

The great advantage that Email Marketing has in content marketing is that it retains attention and thus aims to build the ideal user. The fact that a person pays attention to a certain place or digital space is very important. Communicating personally argentina phone number data and directly with a client is worth its weight in gold for the long-term success of any business.

Why work Email Marketing in content marketing

 

Despite being one of the first strategies sms to data within Digital Marketing, it remains one of the most important due to its high accessibility rate . It serves to reach an infinite variety of consumers with the speed of a single click. Its main weapon is that it is present daily in the lives of customers.

Email Marketing in content marketing fosters long-lasting shops 9177  relationships between brands and customers by sharing news, promotions, and services with them.

Among the data that makes it one of the best strategies today, it stands out that the number of emails that are estimated to be sent in 2023 is 347 billion between sent and received.

Benefits of implementing Email Marketing in content marketing

 

The following are some of the benefits Why should you  that Email Marketing provides as a strategy to distribute content:

A.- Economic benefits

Email marketing is one of the most economical methods available to contact people who have previously shown interest in products or services. Its low cost makes it a widely used tool by large, medium and small companies.

B.- Effectiveness in transmitting the message

It serves to keep potential customers interested and is also a channel that allows for a  higher ROI . On average, Email Marketing in content marketing generates almost $38 for every dollar invested, almost 3800%.

C.- Email Marketing serves as a reminder

It works when a customer does not consume a product because they forgot about its existence. Email marketing provides the opportunity to organize a flow of messages that prevents this from happening. It works as a reminder of abandoned carts, for example, or unfinished purchases.

D.- It works for measurement

Using Email Marketing to send content allows you to measure the performance of each campaign in real time, as it provides valuable information at all times. For this reason, it allows you to make decisions based on this very important data.

E.- Personalization of messages

Email marketing allows you to create personalized messages for each individual user. This will work very well because it awakens the feeling of importance and distinction with respect to other people. The more personalized the email marketing is, the better the results obtained.

Email Marketing in Content Marketing: How to Bring The Two Together

Implementing email marketing in content marketing can yield excellent results in terms of brand image and sales. Ideally, one strategy should not be superimposed on the other , as this can be counterproductive. Having a greater number of visits to a blog , social network or website is key to generating greater conversions.

Increasing visits in a digital space offers more advantages over the competition . One of the best ways to generate visits and web traffic is with the use of Email Marketing in content marketing. It is common to have a good amount of customer data, but not know how to attract them to the brand.

This is where email marketing comes in to be the way to attract customers and promote the brand through content. One of the most relevant metrics is usually the return on investment (ROI). As you may already know, email marketing is a very profitable strategy that allows for high segmentation and personalization always based on user behavior.

Another very important aspect of Email Marketing is that you can segment a database thoroughly to send only the information that people want. This form of communication increases conversion because it not only provides value, but also avoids distractions.

Other ways to combine Email Marketing in content marketing

There are several ways to combine these two strategies and thus obtain the maximum results:

1.- Create lead nurturing flows

 

The various blog posts can also be part of an email marketing automation process . For this reason, it is enough to segment the database by areas of interest and profiles. This allows you to create an email marketing sequence that helps contacts enter the sales funnel and reach the final conversion.

2.- Create an RSS feed

 

Every strategy offers the possibility for people to unsubscribe at any time. That is, to stop receiving news about products or services. This situation is segmented by topics and average time to receive emails.

Create RSS feeds This allows users to receive notifications via email when new content is published. This way, interested people are always up to date on the latest updates.

3.- The use of data

If you manage to create original email marketing strategies in content marketing, you will be able to better understand what people’s main interests are. If, for example, you perceive that emails about social networks receive a greater number of clicks, it is necessary to increase efforts in that area.

4.- Different Email Marketing formats

 

Email marketing in content marketing should not only focus on a single format and several can be used to gain an advantage over the competition. Among the most important ones are the following:

• Infographics .
• Videos.
• Webinars.
• Courses.
• Workshops.

It is key to be able to disseminate all brand communications created through Email Marketing in content marketing and thus reach more people. This will allow you to know what type of content works best, generates greater visibility, reach and engagement .

5.- Invest in the visual part of the Emails

 

Along with the subject and copy of each email sent, it is important to have a quality image. These are part of the elements that will work to capture the attention of customers. Images can be used to support the content disclosed in these emails.