See how to increase webinar attendance with 9 tips

How to increase webinar attendance is one of the most common questions among those who organize these events.

The year 2020 brought a boom of webinars, lives, and other virtual events. So, fighting for the public’s attention is more intense than ever.

We know how frustrating it can be when you dedicate india phone number data time and put effort into something that doesn’t reach as many people as possible.

However, you can use a few tricks and techniques to attract a broader audience to your webinar. Just be prepared for all the blogs create relevant content to increase website traffic subscriptions you are going to have in your next event!

How to promote your webinar on Instagram

Instagram is home to over a million users each month. When seeking to promote your webinar here, keep in mind that this particular social media platform is highly visual, meaning you’ll need to plan for and create top-notch illustrations, photos, or videos to attract attention.

Before getting started, review your Instagram profile and be sure it is optimized to position you as someone knowledgeable on the webinar topic.

Next, select the image or video that will accompany the webinar-promoting post. It needs to stand out from the thousands of other visuals on the platform and catch the eye of your target audience.

Crop, customize, and edit your image or video to create maximum effect. Add the webinar title and relevant information, such as the date, time, guest speaker, and so forth.

Now it’s time to create a caption and description that instantly builds rapport with viewers. It needs to be unique but applicable to your target audience. Include what the webinar will entail, how the attendee will benefit, and how to sign up.

Don’t forget about valuable hashtags. Include one that is specific to your webinar, and use it on all social media platforms going forward. Also, research high-performing hashtags that relate in some way to the topic of your webinar and use those as well, so that even a wider audience can find out about it. For example, use the broader version of #webinar along with a category one like #designwebinar.

You may want to take your promotional strategy a step further, and if so, consider how you can use Instagram Reels to promote your webinar. This feature allows you to create and share short, fun videos and give the viewer a glimpse of the topic and what problem it addresses and solves. Another option is to mention or list out a few of the benefits for attending and what they will get out of it.

How to promote your webinar on LinkedIn

LinkedIn is the online social media platform for professionals, so naturally, it is an ideal place to promote your webinar.

In the crucial weeks, days, and hours leading up to the event, create and share different posts with high-value content relating to the webinar to build awareness. With each one, mention the webinar itself and provide a link to learn more and sign up. Avoid being too promotional in these posts, however. Instead, be upbeat and provide useful information in a succinct way.

If guest speakers will be participating in the webinar, ask them to promote the event to their networks on LinkedIn as well.

In addition to creating these newsfeed posts leading up to the date of the webinar, share information in LinkedIn Groups that are industry-related or have a common or related interest. Ideally, these groups will be ones you already belong to and actively participate in by posting regularly and commenting on other members’ posts.