O At MDirector we work day after day to integrate or develop new features in our tool. As we are a Marketing Automation platform that incorporates Email Marketing and SMS, a Landing Page generator and programmatic buying in the same platform, we have integrat MDirector services into Zapier to make everything much easier. TABLE OF…
Email marketing for your NGODeveloping an email marketing campaign for your NGO is essential to promote the work of the NGO while trying to attract new collaborators. Saving time and effort is essential for an NGO. That is why an email marketing campaign for your NGO is one of the trends you can put…
The factors that determine a correct landing page design vary every day, so it is advisable that you review the trends that emerge from time to time. Companies are constantly investing in content marketing. In fact, as shown by data from Wolfgang Jaegel, 92% of users acknowledge that the content of a landing page…
Looking at some of the perfect landing pages of 2018 is one of the best sources of inspiration you can take into account. A landing page is your digital showcase. And it can make you win or lose customers depending on how it is done. In fact, it has the power to drastically change…
Do you think that the most successful retargeting campaigns of the moment have a common denominator? Do you think there is a secret ingredient to achieve success regardless of the objective? These are some of the questions that are on the minds of many marketing managers. However, as with every strategy, the business will…
Designing your buyer persona is an essential first step in building a successful marketing strategy. Your buyer persona will help you better understand your customers and potential customers by identifying their goals, questions, problems, pain points, and behaviors so you can create targeted content to meet their needs . But do you know if…
Being aware of titles that do not work in email marketing is just as important as knowing good practices for writing attractive subject lines. Sending your email marketing campaign directly to the SPAM folder is like giving a long speech in front of a wall. It’s absurd and a waste of time and resources….
Achieving more conversions thanks to lead scoring is possible and very effective. You see, every business wants to grow its customer base. That’s how money is made. However, the steps you take to achieve that goal will be the difference between going bankrupt or dominating the market. Do you know why? Because the quality…
SMS marketing trendsWould you like to know the SMS marketing trends that are most us in 2018? Although there is a belief that the use of SMS is limit to sending notifications, the truth is that there are a variety of options. Despite the advances of other applications, SMS is still the communication channel…
Testing emails is a fundamental step when developing your email marketing strategy. If your emails have not been pre-filtered, you may make mistakes that cause rejection among recipients. This is because all users are different and each email client has different needs. A bad email experience for the user can result in a drop-out….
Capture more qualified leads at the lowest costAre you looking for the most efficient technique to capture more qualified leads at the lowest cost? Today, lead capture represents a key element for companies. Although leads are defined as users who have shown interest in a business through an action, not all of them are…
Database rental vs. generating your own leadsA dilemma for companies is deciding between renting databases or generating their own leads . If you want to get clients and close sales, you need to have a database. That is, a contact list of potential clients, a list of names, emails, telephone numbers, etc. The question…