In a startup, the feeling of accomplishment when your content attracts media interest is indescribable.
Increase brand recognition, mentions, visibility… and with them even dopamine.
And no wonder. A journalist can receive hundreds of emails a day, including press releases, proposals for exclusive content and presentations from companies that want to make themselves known.
Until one day you get it
There is the name of your startup, one of its executives, their opinions.
And if you’re lucky, the icing on the cake of digital PR: backlinks.
Creating digital PR content that attracts media interest is not like building a rocket to go to the moon.
And the truth is, you don’t even need to hire a content marketing or PR agency to achieve this.
It just requires a little more effort
Than you’re probably already putting into your content strategy .
Don’t let size limit you. Almost any startup has the capacity to produce content for the media. And I say almost, because there are two requirements:
- Have content writers who can write quality articles. Extra mobile phone number data points if they have training or experience in journalism.
- Let these editors understand what the work of journalists is like and how to create content and pitches that make their lives easier.
At Dear Content we have an undercover journalist – or ex-journalist turned marketer – among us. And her knowledge of the day-to-day running of the media is the key to all our digital PR actions.
In this article, we share with you the tactics we use to generate ideas the platform allows easy and create content for the media, from press releases to exclusive opinion pieces.
Generating interesting digital PR ideas
As Picasso said:
“I start with an idea, and then it becomes something more.”
You may have hundreds of ideas, but not all of them work.
As with any other aspect of marketing, those that take into account the end goal and the resources needed to get there are worth it.
Typical objectives are usually to increase brand recognition and authority or are linked to a broader SEO campaign.
But to do that you need to think of content that could be burkina faso business directory interesting for the media. And this can vary greatly from one medium to another.
The first step is to define the most relevant media for your industry. Then, identify the sections in which news related to your sector and the journalists appear.