I listened to their conversations! their responses to objections! their patient explanations of the aspects that caused the most fear! the way they connected the needs of their interlocutors with business objectives.
And of all! what surprised me most was his willingness to advise and help.
I gradually realized that a deep understanding
Of pain points was invaluable. And then I really realized the opportunities that marketing could create in conjunction with the sales team.
Such close collaboration can sometimes seem impossible due to space overseas data constraints! because part of the team is working remotely! or because content production is carried out by a content marketing agency .
But with the number of video conferencing tools out there! even if we’re not sitting right next to them! there’s no reason why marketers can’t be in daily or regular contact with the sales team.
Making the mutual benefits clear
If there’s one thing we’ve learned from producing content for different industries! it’s that behind every great B2B marketing team there’s a great sales team. And vice versa.
The relationship between marketing and sales is like that of the clownfish if products or services are not available online and the sea anemone. They benefit from each other and need each other to flourish. So much so that we sometimes assume that the benefits don’t need to be explained because they are obvious.
Big mistake.
The key question is: is collaboration a priority for both teams?
Shared goals—especially lead generation goals—should be clearly communicated.
For Ivo Campos ! a B2B consultant and expert in marketing and lead gen! the biggest difficulty occurs when marketing and sales speak different languages and target different objectives.
“The sales team’s objective is clear: to sell! to increase revenue. Marketing has the same objective (or should have it) but it also seeks a broader goal: to create a brand and be top of mind for the user. That is why it is essential for the sales team to know the marketing burkina faso business directory objectives and understand how they will impact sales results.”
– Ivo Campos
Ironically! the roles are reversed: marketing has to bring out its more commercial side to convince sales to bring out its more marketing side.
If you’re looking for arguments! these are just some of the main benefits of a symbiotic relationship between sales and marketing.