Equity and inclusion are at the forefront of YouTube’s mission . To uphold them, its teams are constantly exploring how its standards, practices, and policies may inadvertently create bias and inequity on the platform.
That’s why, in 2020, Google created a dedicated
Racial Justice, Equity, and Product Inclusion team to ensure that the voices of historically underrepresented communities were incorporated early in the development of its products and protocols.
From then on, one of the team’s core programs, the gambling data mexico Inclusion Working Group ( IWG), has played a pivotal role in integrating equity into YouTube’s platform and business.
They created the IWG as a resource to help their employees consider key risks and opportunities when developing new products, processes, and policies. It consists of a dedicated product inclusion lead, executive sponsors, employee resource group (ERG) representatives, and leaders from across YouTube, including machine learning and responsible AI experts.
While they still have a long way to go
The launch of the IWG marked an important step forward in YouTube ’s commitment to advancing equality. They are also aware of the importance of what is an influencer marketing agency? sharing their progress, in the hope that it will serve as inspiration for others to fight inequality together.
Below we outline 3 key aspects that contributed to the success of the IWG.
Actionable feedback through ongoing partnership
Putting users first is at the heart of everything we do at contact lists YouTube, so it’s imperative that our users see themselves and their lived experiences reflected in our products and policies.
Achieving this requires teams to keep equity and inclusion in mind early and often in the development process, so they have time to identify and mitigate risks, and adjust direction when necessary. The IWG makes this possible.
The group partners directly with teams to understand
How they plan to use machine learning, whether facets of identity are accounted for in their products, and whether new releases could lead to undue hate and harassment, among other issues.
IWG contributions help teams improve a variety of projects and programs. For example, IWG recently directly influenced the creation of new safety protocols for the first all-female broadcast of a Major League Baseball game. IWG also helped improve how we detect racist comments on YouTube, prepared teams to better identify and respond to new forms of hate online, and provided ongoing advocacy for creator safety and diverse representation in product launches.