Influencer fraud has become a major risk factor for brands and companies that want to promote their products or services through influencers. Despite this, theinfluencer marketingIt remains a very effective way to reach new audiences and increase sales. The spot influencers compromise here lies in finding authentic influencers who have a real following and can actually get their audience to invest in the products and services that the brands promote.
For this reason, we want to focus on an essential metric when it comes to detecting fake influencers. It is about the number of followers and how to determine whether or not these are real. There are two ways to detect fake followers. We will explain them to you in detail.
1. Research and examine the influencer’s profiles on your own
The first thing you can do to find out if an influencer has fake poland phone number list followers is to check if their followers are bots . A typical example of this is leaving an advertisement in the comments of a post, or writing something irrelevant like “nice photo” repeatedly.
Another indicator of fake followers is that they have randomly generated usernames. These can include numbers, be alphanumeric, or have nothing to do with the actual content of the profile.
Thirdly, fake followers often use photos from stock photos or other platforms. This is more common on platforms like Instagram, where the bulk of the content is audiovisual.
Finally, we recommend checking whether the spot influencers followers are located in the same area of the world as the influencer. A clear example of a fake influencer would be a profile recently created in Russia, but with thousands of followers from the United Kingdom and Peru. This discrepancy tells us that the followers are fake bots or groups of purchased pods.
2. Artificial intelligence and data-driven technological solutions
Although it is always advisable to review and examine the providing supposedly managed insights for better decision-making profile of the influencer you are going to work with, the truth is that the human eye is never 100% accurate. Technological solutions with built-in AI are key to helping us identify the authenticity of an influencer. Working with this type of tool helps both brands and agencies specialized ininfluencer marketing: they save time, money and avoid the hassle of dealing with fraudulent profiles.
Today, AI technology solutions can analyze large amounts of data from thousands of influencer profiles to separate the real from the fake. They work by identifying users, analyzing their statistics, and generating detailed reports. AI solutionInfluencity, for example, uses a metric called “Followers Quality .” It analyzes variables such as the number of followers, accounts followed, bio description, profile photo, etc., to determine the authenticity of users. Real influencers with human audiences can easily score above 80% on this metric.
Fighting influencer fraud with Influencity tools
There is an alternative to manual influencer research that companies and agencies can do. With this option, it is possible to save hours of work and part of the budget allocated toExamine influencer profiles and the quality of their audienceThese are technological solutions that review thousands of accounts to identify real influencers and detect fake ones .
AI and technology solutions use machine learning to continually improve with the data they analyze . Unlike humans, who may struggle to sift through such large amounts of data, these tools can do so in a matter of minutes with greater accuracy and reliability. As data on influencer fraud grows and reflects new trends, the technology adapts, keeping pace with changes and new types of fraud in the industry.
Influencity is a platform that allows brands and companiesQuickly identify the right influencer and separate the fake from the real onesBy having access to real statistics about influencers, brands and agencies can better plan their marketing budget. Combining the right influencer with the right whatsapp number marketing campaign can generate a positive ROI , while also generating leads, boosting sales and allowing brands to more efficiently impact their target audience.