Every website tries to have as much traffic as possible, but what good is high traffic if the customer ratio is low? In online marketing, it is very important to monitor the conversion rate , which indicates how many visitors have fulfilled the purpose of the website . Most websites have the goal of selling a given product or service, but there are also pages that have the goal of filling out a questionnaire or form, watching a video, etc. In this article, however, we will focus on websites whose goal is to sell. You will learn what steps will help you achieve the highest percentage of visitors who will buy from you.
Optimization
Optimization or SEO (Search Engine Optimization) is one of the most effective tools that will help you not only increase traffic, but also increase the number of visitors who become your customers. With the correct use of SEO, your site will appear on the top of the search results , which greatly increases your chances of higher traffic than if your website were at the very tail. Web development Zlín will also take care of proper optimization.
However, SEO is not the only option to get to the forefront. You can also achieve this using PPC (pay-per-click) advertising. However, SEO is more sustainable and effective in the long term. Compared to SEO, PPC displays a notification that it is a paid promotion, which can discourage many potential customers.
Easy website navigation
There is beauty in simplicity, and this is doubly true when it comes to creating websites. One of the most common mistakes that many website designers make is overcomplicating . Visitors don’t want to spend a lot of time navigating the site and finding what they’re looking for.
However, this can be easily avoided. Create a simple menu that will be linked to individual segments and subpages. This step is often neglected, but it is necessary to reincarnate into a potential customer and create the easiest path for them to whatsapp number information, product/services, contact and payment method. As soon as one of these steps is not connected correctly, you will lose your customers unnecessarily. Web design Zlín will help you with simple orientation on the website.
So how do you achieve simple orientation?
- The location of the menu that will be linked to the relevant segments
- Do not mix two segments together
- Avoid elements that do not convey any information
- Using hyperlinks in text
- Possibility of filtering cash app database content (especially in the case of e-shops)
- Adding a search option
Review
Feedback is not only important for you, but also for the website visitor who is deciding whether to buy your product. Adding a section where they the onset of industrialization, can leave any feedback can be risky, because you can get criticism there, which will discourage other visitors. However, you will know what you need to improve. Otherwise, it can bring you a lot of benefit.