Trade Marketing does not involve such complex tasks that only a specialist in the function can
perform them.
However, you need to have a broad knowledge to reduce the margin of error. To help you with this
task, we have developed 3 very useful tips.
Join us!
Identify the needs of your product distributor
First, the trade marketing professional malaysia telegram data needs to find out what the distributors’
needs are.
To do this, you need to know what types of products your customers are looking for , what
are the main benefits they seek, and which are the most relevant.
Research conducted with the help of a shopper or retailer should answer these questions quickly and
accurately.
The information collected will be the initial basis for forming a well-structured strategy that meets
each particular distributor’s needs and begins a successful partnership.
Align distributor needs with your business goals
To successfully market your products, you create workflows and email segments need to engage with
your distributor and go beyond understanding their needs.
You must build a relationship with him and make an effort to cooperate and achieve his goals and
help him sell your products to customers.
More than that, you must commit to their results by matching your sales goals with the
distributor’s goals so that they coincide with a single main goal .
These actions will increase the know-how of both businesses regarding consumers and will be
essential to building a solid strategic partnership, increasing the degree of competitiveness in the market where they operate.
Plan and execute a trade marketing strategy with these tips
Use ads to spark interest
Advertisements can be the best way to get cmb directory dealers’ attention right from the start.
Most business owners are tuned into the launch of new brands and products to ensure their
distribution outlets have the latest releases available when the customer comes looking for them.
This makes ads a great opportunity to showcase the added value your product offers and the potential
profitability it can bring to a client’s business.
Diversify advertising formats
Advertising should include visually stimulating multimedia presentations that create an interactive
experience for your potential customers.
Be present at important events
Participate in events and trade shows in your segment to present your products and your brand.
Many shoppers and retailers are at these events to find new things and updates.
Provides free samples
Distribute free samples to engage business owners before and after events to facilitate the creation of
a strategic partnership with the distributor. That process should continue after the exhibition so you
don’t lose contact with them.
Give importance to the connection with entrepreneurs
To increase the chances of selling your product, you should personally invite the most important
business owners to the fair through phone calls, letters and especially, by email.
Build incentive strategies
Create marketing incentives that make potential distributor customers remember you.
Incentives should be part of your strategic outreach plan and should be targeted at executives, managers, or management-level employees to encourage increased sales after the first deal closes.
These programs may include bonuses, employee commissions, and the organization of rewarding competitions to stimulate increased sales.
Establish personal contacts
Use email and social media tools to maintain more personal contact with business owners. Build long-lasting, trusting relationships by being less business-like from time to time. Show your humanitarian side by caring about their problems.
Make visits to the most strategic points of sale
Schedule visits to potential customers’ stores or distribution centers. This action is crucial to building long-term relationships.
Bonus: How to adopt Digital Trade Marketing?
It is possible to apply the concepts of Trade Marketing to the digital world as well, since most
manufacturing companies already put their products on e-commerce sites . To do this, the key is to
assess how the merchandise will be displayed on the web.
To achieve higher sales performance in online stores , it is important to strengthen the presentation and, for this, some parameters must be followed:
- Commercial photos must be of high quality;
- all angles of the product must be shown;
- The description of the products must be complete;
- the technical and nutritional characteristics must be described;
- buyer ratings must be enabled.
Trade Marketing will be essential for producers, since, although e-commerce grows, the shopper is
essential for the consumer.
As you can see, even online you can use Trade Marketing strategies to strengthen product exposure
and impact the customer at the moment they decide to buy.
Now that you know about Trade Marketing and its importance, do you know what Marketing is? If
you have this doubt, I invite you to download our Complete Marketing Guide . Become an expert!