How to Add Google Analytics to WordPress (with and without a plugin)
Are you looking for a convenient way to set up Google Analytics in WordPress?
One of the most powerful weapons you have as a WordPress site owner is analytics. You can use your data and patterns to make more informed decisions and help you better understand your audience.
As such, Google Analytics presents one of the best ways to gain insights into data such as site performance, user behavior, and traffic patterns.
In this article, we will look at the best ways to set up Google Analytics in WordPress.
Ways to integrate Google Analytics with WordPress
As a website owner, you should always have access to reliable and up-to-date data to manage your website effectively.
Each of the metrics offered by Google Analytics can be analyzed to help you understand your past and present data, allowing you to predict your site’s future performance.
These metrics include:
- Number of visits
- Where the visitors came from
- What they did while they were in place
- How long have they remained in place?
- How many pages do they visit?
- Where on the page do they stay the longest?
- Site speed analysis
- And much more.
Apart from these, here are some other interesting ways to use Google Analytics:
- See how users switch between devices and platforms when interacting with your brand.
- Check the paths users take on your site and identify drop-off points.
- Set up alerts to notify you of significant changes in your website metrics.
As you can see, Google Analytics offers a lot of data that can quickly confuse even the most experienced use.
Google Analytics is a separate platform that can be ecuador phone number library difficult to set up because it requires coding expertise. You also need to add a tracking ID to your site’s code and perform other processes to fully implement it.
That’s why adding how to embed instagram feed in wordpress (5 easy steps) Google Analytics directly to your WordPress dashboard is more convenient and the perfect solution. It ensures that all information about your website is collected from the WordPress dashboard, without having to leave the backend.
There are three main ways to add Google Analytics to your WordPress site:
- Adding Google Analytics via MonsterInsights
- Add Google Analytics via WPCode
- Add Google Analytics via your WordPress Theme
Use the links above to jump to the method you want to use.
Adding Google Analytics via MonsterInsights and WPCode requires the use of a plugin. Using plugins to add Google Analytics is a faster, more user-friendly approach that requires no coding experience.
On the other hand, adding Google Analytics to your site through your theme is a manual approach. While it is a cost-effective solution, it requires coding expertise, which can lead to human error, incorrect code placement, or breaking your site.
We recommend that you take the plugin approach even fanto data if you have coding experience, as it can help you avoid any data tracking issues.
Adding Google Analytics via MonsterInsights
MonsterInsights is the best plugin for adding Google Analytics to WordPress. It is an easy-to-use plugin that transforms complex data into actionable, easy-to-understand insights.
Its advanced features can help you better track specific aspects of your site like click-through rates, conversion rates, and most popular content. You can do all of this without complex processes, coding expertise, and additional steps like Google Tag Manager , Google Site Tag, and child themes.
It’s by far the easiest way to handle the technical process of setting up Google Analytics without worrying about breaking your site or placing the tracking ID in the wrong location.
MonsterInsights is a highly customizable plugin that allows you to customize any metrics you want from Google Analytics in an easy-to-understand structure and language.
For these reasons, MonsterInsights is the best way to add Google Analytics to your site.
Check out our in-depth analysis of MonsterInsights here .
Step 1: Sign up for Google Analytics
To get started with adding Google Analytics with MonsterInsights, you’ll need a Google account. If you don’t have one, simply sign up for one—it’s free.
Next, open the Google Analytics site and go to the Get Started Today button .
Sign in to Google Analytics with your Google account and look for the Start Measuring button .
Next, create an account name for the site you want to track.
You can add multiple tracking IDs to the same Google Analytics account, allowing you to monitor all of your sites in one place. This ensures that everything is streamlined, reducing confusion and duplication of work.
In the pop-up window that appears, check the permissions you want to grant to Google Analytics and continue with Next .
On the next screen, you’ll add Property Details . A property can be a site or app that you want to track. Enter the property name, time zone, and currency, and proceed to the Next page .
The next step is to provide details about your company. On this page, you will add your industry category and your company size.
In the next window, tell Google Analytics how you intend to use the platform. Check the boxes for the goals that apply to you and proceed to Create .