Keyword user data: In order to make managing their data as convenient as possible for the recipient, they should ideally be able to access user management with just one click . This link is also often found in the footer. Recommended contentIf the recipient is communicative, the sender also benefits: The more data the subscriber voluntarily discloses, the easier it is to address customers individually and personally and to create offers. Provided the sender offers this option, the recipient can also adjust their personal settings via profile adjustment, for example regarding shipping frequency and areas of interest.
Valuable content: How should the newsletter be structured and what benefits does it provide to the reader?
Finally, a few qualitative tips for the classic newsletter. Legal compliance is important, but ultimately the mailing should also be appealing and encourage people to open and click. The following applies here: relevance is the poland whatsapp number data most important thing. The author must be clear about what content the reader expects. It is not for nothing that transactional emails have higher opening rates than classic newsletters, because they contain details that are relevant to the recipient, such as a password reminder.
So let’s look at the structure of a classic newsletter. It usually consists of the following elements:
- Sender : The choice of sender address saastock is operating online during the covid-19 must be carefully considered, as it is the first point of contact in the recipient’s inbox and is an important factor for success. Instead of a no-reply address, you should choose a meaningful, reputable sender that contains the company name and to which the recipient can reply.
- Subject : Along with the sender, the subject is usually the first thing the recipient sees in an email. It should therefore be worded in such a way that it encourages the recipient to open the newsletter. It is important that the subject only promises what can be kept in the course of the newsletter. It is worth sending different versions to different subsets of the mailing list using a split test.
Pre-header
Depending on the email client, the so-called pre-header is also displayed in the inbox. These are the first lines of text in an email, which often contain the sentence. Recommended content This email is not displayed correctly?” However, such a prominent position should be used for something else: Here you can provide additional information colombia business directory about the subject or create an additional incentive to open the email. The small note “Go to web view” can still be added to avoid any technical stumbling blocks for the recipient.
- Header : In addition to information about email delivery, the header usually contains the company logo, contact details and/or a meaningful header image, which may also include the most important call to action for the mailing. It is important that the consistent corporate design creates recognition for the reader right at this point.
- Salutation : A personal greeting should not be missing in any newsletter. It creates closeness and attracts the reader’s attention. If a name greeting is not possible, a general plan B greeting should be used. The greeting should be chosen to suit the target group – depending on whether the readership is young or conservative.
- Introduction : Here, the recipient must be immediately aware of what to expect from the newsletter and what added value they can gain from it. This encourages them to read on. Sometimes this can also create a somewhat provocative question.
- Articles : Short, clearly written article texts combined with a short headline provide the reader with the first facts about a topic so that they then click on the call to action for more information. The number of articles should be around three to five. Sometimes a table of contents is a good idea at the beginning of the newsletter for a better overview.
Call-to-Action (CTA)
The aim of every newsletter is conversion. That’s why the CTA exists: The recipient should be redirected to a landing page, usually your own website, with a specific call to action. It is advisable to make the CTA stand out visually with a button and make it look clickable. Recommended content Here too, split tests provide new insights into the preferences of your own readership.
- Images: Whether in the header or in the articles – images evoke emotions and thus help to sell products better. They can present complex relationships more easily and break up the text. Nevertheless, you should always maintain a balanced text-image ratio and always provide alternative . Text for the images used so that the reader receives the necessary information even if image suppression is set.