Advertisements are fundamental pillars for building a successful business. Today, the focus is on Google Ads campaigns , since, in a world governed by virtuality, this type of advertising is the best strategy to attract potential customers .
By advertising on Google, organizations and professionals boost their visibility, increase their reach and, consequently, increase their profitability .
Do you want to discover how Google Ads campaigns work and learn about the success story of a professional who managed to boost her business thanks to them? Keep reading.
What are Google Ads campaigns?
Google Ads is a paid advertising platform that works physician database with the pay per click (PPC) advertising model . This means that the advertiser pays every time a user clicks on the ad that appears on the SERP (Search Engine Result Pages) or Google results pages.
The value paid for each click is not fixed , but depends on various factors such as the sector, the customer life cycle and current market trends. These benefits of working with local instagram influencers parameters determine the quality and relevance of each advertisement and, consequently, the cost that the advertiser will pay each time their advertising piece receives a click.
Google Ads campaigns , on the other hand
Are groups of paid advertising offered by Google . They allow companies and professionals to appear among the first search results when a user searches for a specific keyword.
Now, what are the advantages of using this advertising platform? Firstly, Google has more than 3.5 billion searches per day , which means that using this advertising model offers the possibility of reaching a huge number of people.
Secondly, through Google Ads it is possible to segment ads contact lists and campaigns to reach specific buyer personas for each business, maximizing the return on investment . In addition, it allows you to analyze and improve the pieces to expand the reach, helping you quickly achieve your advertising goals.
Finally, since each organization can establish the budget that best suits its economic reality, the platform works for large corporations as well as for SMEs and professionals.
Types of Google Ads campaigns
Each Google Ads account can include one or more different campaigns running simultaneously, and campaigns can be made up of one or more ad groups.