How 3 often-ignored best practices can boost your creativity

Effectiveness is always a priority for marketing teams, which overseas chinese in worldwide database often means an ad has more than one objective. But an effective YouTube ad is one whose creative is tailor to a core marketing objective and design to reach people where they are. By making incremental changes to an ad with a single objective in mind, advertisers can see great results. How do we know? Over 80% of brands that us the same ad across the funnel and saw the best results on one objective didn’t achieve the same success on the others.

Even the most effective video ads can’t do everything. Knowing this, Ugg us a combination of ads to achieve its top-of-funnel goals. The shortest ad was the most effective at increasing awareness, while the longest was the best at increasing consideration. Using more than one ad helps to raise or lower the creative levers ne to achieve a given goal.

Video experimentation , an essential part of any the power of influencer marketing marketing plan, helps advertisers test creative variations of ads in the market to ensure that the best-performing versions are deploy. A common misconception about experimentation is that it is a lengthy and expensive process. In contrast, video experiments are includ in a YouTube mia buy, and smaller optimizations can yield big wins.

Luxury retailer Coach lean into experimentation by adding

A call to action in each of its ad spots, a new YouTube strategy for the brand. After seeing that the strategy l to increas favorability and an increase in contact lists searches, the brand reinvest in testing for the second phase of the campaign. The results of that new phase show strong favorability, consideration, and engagement.

Similarly, Celebrity Cruises test slightly different messaging across 4 different ads. Creative that us clear branding and descriptive voiceovers saw a notable increase in consideration. This provid data that was us to create a framework for future ads, while also providing additional reasons to optimize videos.