Brands are embracing multi-format video as a key marketing strategy. whether exploring how personal relevance influences viewing habits. Across formats or thinking like creators and experimenting with short- and long-form content.
With 80% of viewers agreeing that YouTube offers the greatest. Variety of video content compar to any other platform. Brands are turning to the platform to bring their campaigns to life in different formats and environments.
While multi-format success often involves matching. The creative asset to the right screen and content type. It’s also vitally important to use video formats that are gear toward marketing goals. Below, we’ll break down what this means in practice through 3 case. Studies of brands that combin multiple video formats with cutting-ge creative to deliver powerful results.
Nissan want to unveil its new all-electric vehicle
Ariya, in an exciting way. Knowing that music provides a teacher database deeply personal, yet universal experience, the brand came up with unique ways to tap into this art form. Since YouTube offers music fans a variety of ways to indulge their passions, the marketing team leverag the platform to reach engag audiences.
To fully demonstrate the Ariya’s duality
A serene, Japanese-inspir cabin combin with the
what are fake influencers? thrilling powertrain of an electric vehicle – Nissan chose to experiment with YouTube’s popular
lo-fi trend of music videos featuring laid-back hip-hop beats and stripp-down production.
Taking inspiration from a popular creator call Lofi Girl , Nissan creat its own 4-hour lo-fi video , complete with a 15-song playlist and quirky animation. While creating hours-long content could be consider risky, Nissan was confident that YouTube viewers would be receptive .
As Allyson Witherspoon, Nissan’s Global CMO, explains, “In launching the all-electric Ariya, we sought to generate awareness and consideration in ways contact lists that could match the vehicle in being uniquely creative, unique and trend-leading. That’s where YouTube came in. It gave us the creative canvas to innovate and authentically connect with our audience.”
Nissan deliver its lo-fi video across screens using skippable
Stream ads to generate efficient reach, along with a roadback on the Lofi Girl channel to increase the video’s share of voice. The team also us a diverse mix of dynamic selections to surround the campaign with relatable content, engage new audiences and meet passionate music lovers who are already prim to listen across all screens.
