If you design your SEO strategies solely to rank your site in search results, know that now you have a new area to explore.
In search of the best user experience, which is its major goal, Google has created a content feed that presents new pages to users according to their interests without them needing to perform a search.
This new feature is called Google Discover, and it provides excellent opportunities for those who want to achieve better results with Google.
When we talk about more results, we mean that, without great optimizations, our Portuguese blog has conquered more than 35 thousand clicks in just one month, besides more than 1 million new impressions over 3 months.
And we want you to be able to enjoy all the advantages of this tool as well!
With that in mind, we have created this article to unveil this feature and enable you to use it in your SEO strategies.
Take a look at everything we’re going to cover:
- What is Google Discover?
- How does Google Discover work?
- Why optimize content for Google Discover?
- How to optimize for Google Discover?
- How to measure the results?
What is Google Discover?
Google Discover is a Google feature that offers content to mobile users based on their interests, without them having to perform a search.
So far, Google has always been reactive, right? The user types in a keyword, and only then does the engine provide links as an answer on the search results page.
This Google service remains the same. However, now the search engine wants to improve the user experience with an active and predictive approach.
The goal is to anticipate the search intention and suggest content that users will probably enjoy.
For this, Google has created a feed — Google Discover — that works as a content hub based on users’ interests.
This feature was launched in 2018, in line with the changes announced by the search engine for its next 20 years.
One of them was the change in the process of queries to obtain information without even needing queries.
In other words, the search engine wants to offer relevant content to users, even when they do not have a specific query in mind. So, Google Discover represents the main movement in this direction.
Before that, in 2017, the search engine had already launched Google Feed, which also presented relevant content and news. Later, this feature was improved, added new types of content, gained a new name and look, and became Google Discover.
With this, Google goes beyond the definition of a search tool and offers new discovery experiences.
How does Google Discover work?
Perhaps you are already wondering: “where is this resource that I have never seen?”.
If you look at the desktop, you won’t find it because Google Discover is only available on mobile.
From your smartphone, you can currently how to optimize blog content for seo? access Google Discover in three ways:
- through the Google app (Android and iOS);
- through the mobile browser, accessing google.com;
- on some devices, by sliding to hong kong phone number data the right on the home screen.
In the bottom menu, you will find a tab called Discover, represented by the symbol of an asterisk. This is where you will find the feed.
You can scroll through the feed just like on social networks. The contents are displayed on cards, formed by an image, the title, the excerpt, the source, and publication date. When a user touches the card, they are directed to the content burkina faso leads page. Check the example below:
In addition, Discover content can also include videos, sports scores, weather forecasts, stock prices, music festival attractions, movie releases, and much more. For each content, Google will choose the most appropriate format.
But how does Google know what your interests are and what content you would most like to receive?
Well, Google knows everything you search for in the search engine!
All these queries represent subjects that are part of your life and that Google understands are relevant to you.
But that’s not all — if you allow it, Google can access a wide selection of information about your interactions on the internet.
Look at what Google can use to customize the contents of Google Discover:
- web and app activities: includes the use of Google Search, Chrome history, actions on websites, apps, and devices using Google services, audio and voice recordings, contact data from devices;
- history and location settings: includes the places you’ve been, as well as the location of your home and work.
All this composes the algorithms that determine which content should appear in Google Discover for each user, in a fully personalized way.
Besides, Google understands that it doesn’t always get it right. That’s why the app relies on the user’s collaboration to create a more relevant content feed. For this, the user has several options to customize their feed.
The user can specify whether or not they want to receive more content like that or if older material is useful at that time.
We use as an example a search for “NFL”, for which Google displays a selection of “top stories”. By expanding this section, you can see the Google Discover article tips and then move on to the subject.
You can also tell Google what topics interest you. For certain subjects that you search in Google, the search engine displays the “Follow” button. If you click on it, you will receive content within that theme.
The app also offers the option to “Manage Interests”, so you can see all the subjects you are following and choose if you want to hide any of them.