Email marketing is part of a company’s digital Good results strategy and is used primarily to promote products, campaigns or offers. Depending on the type of content , it can be sent daily, weekly or fortnightly.
On the contrary, the newsletter has a fixed frequency. It is usually sent once a month and its content is more informative , with news about the company, the latest actions promoted, a summary of content shared during the month, etc. Because they are not so commercial, these emails are a good way to create a closer and more trusting relationship with your target audience.
After explaining what distinguishes these two ways of communicating via email , we will share with you some essential tips for creating attractive, quality newsletters that generate good results for your digital strategy and, consequently, for your business.
1. Think about your target audience and the purpose of your newsletter
Before creating a newsletter, you should know who you want to send it to and whether it is really worth doing so. You should also consider the objectives of Good results your company’s digital strategy .
It is important to think about your target audience and understand what they have in common with your business. You should think of content as a way to promote your services or products, but you need to present them in a way that will spark the interest of those who will receive them.
Provide new and relevant information , but do not directly promote your products. This would mean you would no longer be creating a newsletter and would instead be entering the realm of email marketing . Remember that the content should be mostly informative!
2. Keep a Good results fixed frequency
It is essential to send your newsletter Good results at the same time each week or month. Typically, this type of email communication is intended for contacts who have opted in to receive the content . It is a subscription product that users expect.
Maintaining a fixed frequency is important so that recipients are aware of your company’s habits and keep an eye on their email inbox. It’s half the battle to getting them to open the newsletter and consume the content.
3. Create a simple Good results design
The layout and arrangement of your newsletter content should be simple and easy to read . If you have multiple topics , separate them appropriately to avoid make sure to add some invitation condensing too much information and to increase the likelihood of reading the content.
You can also use images, but don’t overdo it and don’t forget the ALT attributes . Servers block the display of images in the body of the email, which will make the design unattractive to users who don’t click on the “if you can’t see it, click here” option.
Also remember to optimize your newsletter for mobile devices , as the vast majority of people use these devices to access their email.
4. Pay attention to the subject and the sender
When sending your newsletter (as with any other email), it is important to define a sender that will not be considered spam. The ideal is to enter a personalized email address for Good results your company, such as [email protected]. Avoid google company profile emails such as [email protected], as servers tend to consider them spam and will not display them in the recipients’ inbox.
Also pay attention Good results to the subject line , which should be attractive and related to the content . If it doesn’t capture the attention of the person receiving the newsletter, they won’t read it.
5. Always add a call-to-action
Although a newsletter may not have as much promotional content as email marketing, it should be complemented with buttons that call for action , known as hong kong phone number calls-to-action . A CTA can, for example, direct the user to a blog article , a news item that you have published on your page or a document that you want to share with your target audience. The call to action is also essential to improve the results of your newsletter and foster engagement.
6. Always review content before sending it
The newsletter represents your company and should therefore make a good impression . Broken links, spelling mistakes or other errors should be avoided. Therefore, before scheduling the sending of your newsletter, you should review it .
Send a test version to your email and forward Good results another to a colleague. Ask them to check all the links , read the texts and check for errors. If there are any, you will have the opportunity to correct them before sending the communication to your database.
7. Analyze the results and perform tests whenever necessary
To know if your newsletter is effective, it is essential to analyze the results and understand whether they meet the objectives of your digital strategy. If you find that they are not to your liking, move on to the testing phase .
Try different layouts, change titles, change content and send times. Review the results after making changes and if they’re not as good as you want, make more changes. Don’t be afraid . Sometimes you have to fail a few times before you get it right!
We hope these tips will be useful for creating your newsletter and achieving good results.