The survival of a product in the market depends on its presence. The more it meets the needs of the public, the more likely it is to become a preference.
It turns out that no matter how highly qualified the merchandise is, it will not be able to reach this level without effective work at the point of sale. This presence must be, in addition to being broad, strategic and generate a desire for consumption.
Only Trade Marketing can do this job continuously. As a result, these products will increasingly be among the market’s preferences and may even evolve to reach reference status.
What are the advantages of adopting Trade Marketing?
There are very concrete and easy-to-implement malaysia telegram data advantages to placing Trade Marketing as an important strategy.
This practice has been common in the market for over 20 years and remains essential for producers to this day, even with the advancement of digital . Below, gain a better understanding of the key advantages the strategy can offer.
More sales
The producer needs to reach his shopper the product sheet page of a website with a product that achieves an interesting sales volume that generates investment capital, production and profits.
On the other hand, the partner point of sale also needs the products it buys to have an interesting outlet. Trade Marketing is the tool that generates this profit for both parties!
Greater audience perception
Fieldwork has a direct result on the cmb directory visibility that the merchandise has for the target audience, even if they are not familiar with the product.
Perception is the first step to considering a purchase. This happens all the time, from a newly released item to those that have already occupied their retail space for years.
Market dominance
Market dominance is expected to be one of the main results of implementing this strategy.
The idea is that with an efficient relationship with a good shopper, good exposure of the product in the channels and specific marketing actions, a broad domain can be achieved.
This means, in addition to presence, being frequently chosen at the time of the purchasing decision.
What to look for in a Trade Marketing professional?
A company has two options regarding its trade marketing strategy: direct it to a specialized agency, that is, outsource it, or do the work itself.
The second option is to dedicate a specific team for this, assigned within the marketing sector .
Professionals working in this segment must accumulate a series of skills, techniques and personal characteristics that qualify them to perform their work correctly.
Each level requires different preparation, and below you will find out a little more about the performance and what these professionals need!
Trade Marketing Manager
Ahead of operations and also with the purpose of supervising the work of the teams, the manager has the main role of developing strategies.
To do this, you need to have reports and results of indicators and metrics that help you make the right decisions.
To fill this position, the manager needs to master some characteristics, experiences and qualifications such as:
- extensive knowledge of marketing;
- work history within the segment;
- perception of marketing trends ;
- analytical capacity on KPIs and metrics;
- team management and leadership skills;
- strategic vision;
- ability to develop campaigns;
- innovative vision.
Trade Marketing Analyst
This is the professional who acts in operational, field and office roles, dealing with data and converting it into a solid basis for management analysis.
These professionals report to the manager and, in their routine, require qualifications and characteristics such as:
- ability to handle data;
- generate indicators relevant to the strategy;
- in-depth understanding of marketing;
- optimize strategies;
- create good operational practices from strategies;
- organization to comply with Trade Marketing routines.
What are the essential good practices in that strategy?
Some practices are key to helping you build a solid Trade Marketing strategy that truly drives the producer towards their goals.
These tasks apply to the routine of action in distribution channels and also affect product planning. Check out which are the most important practices that generate results!
Sampling actions
Distributing product samples or offering them as an experiment at a point of sale is an old strategy that produces excellent results!
Consumers can try before they buy, and if the rating is positive, the chances of buying increase. Continuing this practice ensures greater acceptance, especially during launch periods.
Exhibition focused on merchandising
Another very old and solid tool is the development of merchandising practices in the display of products in the channels.
The idea is to capture the buyer’s attention, and to do this, banners, displays and other visual elements are used to attract attention. This product emphasis helps to stimulate purchases, even in an experimental way.
Featured Design
In product conception, packaging design is a factor that can be considered a pillar of Trade Marketing, since the visual aspect draws the attention of a shopper.
A differentiated presentation is important to add value to the product and stimulate purchases.