Endless possibilities of Facebook ads , In addition to natural content display, Facebook also offers paid promotion, which brings a huge number of benefits and opportunities to attract new customers.
Dedicating more time, energy, and money to managing a Facebook profile is especially beneficial for companies and organizations whose products or services target the group that uses social networks most often and with great regularity – teenagers and people under 30.
It is therefore very likely that younger instagram database users in particular will be active subscribers of your posts. (But that does not mean that the older generation would not be active enough on Facebook and it would not be possible to reach them with Facebook advertising!)
What can Facebook target based on?
- Sex
- Age
- Education
- Interests
- Residence
- Marital status
…and much more!
You determine how much you spend.
On Facebook, you can set not only the maximum amount spent on advertising in total, but also a daily limit , and Facebook can even monitor that the cost per click or conversion does not exceed a certain amount.
In practice, I have a daily limit of 100 CZK for whatsapp number advertising, if a conversion cost me 50 CZK, I can only pay for 2 conversions per day. So Facebook monitors that the cost per conversion is kept within the limits.
With the right settings, Facebook can even turn off ads that are unprofitable or add budget to those that are successful.
Accurate statistics
A Facebook ad is not a flyer where you will never know if the owner will even read it, make a purchase based on it, or throw it in the trash at the earliest possible opportunity.
Facebook will show you detailed statistics in global temperature records have been broken for twelve months in a row real time – how many people your ad reached , how many were interested, what percentage of users clicked on the link, and how many people made a conversion on the website or e-shop based on the ad (for example, clicked “add to cart” or “send inquiry”).
Remarketing or customer retention
The word remarketing could be loosely translated as “reminding the customer.” Thanks to Facebook remarketing, you can show a targeted ad to a customer who has already visited your website and viewed a specific product or service (preferably directly for that specific product or, for example, for a discount promotion – “free shipping”, “20% discount on the entire range”, and so on).
The Facebook pixel is essential for this activity . You insert the pixel code on your website, the pixel will record visits and conversions on your page. Similar user group
This feature is worth it if you have been running a Facebook profile for some time and have a fan base. Facebook can record what type of people like your page and your posts and how they found you. This way, it can reach out to “similar” people – your potential customers. And here, the probability that users will “catch” and become your customers is much higher than with aimless outreach.
It’s probably more complicated than you expected, right? But don’t despair. If you don’t know how to present yourself on social networks, read our article Catchy text on the web? The basis of a successful business! Or contact us and we will help you manage your Facebook profile and ads!