Emotional factors that influence email opening rates
How do you determine the emotional factors that can make your buyer persona decide to show more interest in your emails?
Beyond the techniques, tricks, tips and actions that have proven to be valid for designing unique email pieces, there is an intangible factor that is also decisive. It is emotion. And yes, it will help you achieve higher email opening rates.
You see, the average number of emails a professional receives today is around 116. So it’s more than obvious that email marketing needs to be strategic if it wants to stand out from the noise. And this affects it from the moment it appears in the inbox.
Think about it
Are you really getting attention from your emails without even being opened?
According to Chadwick Martin Bailey , 64% of the time a user opens an email it is because of the subject line. What you decide to include in it will be decisive. And in this sense, there are several emotional factors that will help you empathize with the recipient in a more direct way.
[bannerHero]
TABLE OF CONTENTS
What emotional factors have a taiwan telegram data say in the opening of an email?
1.- Personalization
2 – Apply a touch of mystery
3.- Always enhance the feeling of urgency whenever you can
3.- Are emojis among emotional factors?
4.- Identify yourself
5.- Use testimonials
6.- Don’t use sales language
7.- Make the customer feel special
What emotional factors have a say in the opening of an email?
This is a well-known but very significant fact. 95 % of 10 tricks! that will help you update your website faster purchasing decisions are made on an emotional level. And this has repercussions on any marketing strategy, whether on social media, a landing page or in the email itself.
Using emotional factors as a hook to generate new needs, achieve hong kong data empathy and achieve a special connection with the user is one of the practices that not all intelligent marketing managers know how to implement. But in reality it is one of the bases of neuromarketing . And for this reason alone, any marketing manager should consider this option.