Product highlights and selling points
According to my instructions, AI refined traditional customers the core features and key selling points of the product for me, and also gave me the product scenario. This scenario is very important. We can use this point to create a lot of articles and pictures to attract customers. At the end, there will also be a marketing message that can be understood as a golden sentence or hook to make customers have a deeper impression of your content.
Energy-saving and cost-saving features
Key selling point: Smart home appliances often have energy-saving features such as automatic shutoff, energy consumption monitoring, and integration with energy management systems. Highlighting these benefits can help companies reduce operating costs while attracting environmentally conscious consumers.
Example: A smart air conditioner can adjust the temperature based on the room’s usage, thereby reducing energy consumption, saving costs for the business and providing a more environmentally friendly solution for consumers.
Marketing message: “Save 30% on your energy bills each year with our energy-efficient smart home appliances.”
Automation and AI Integration
Key selling point: Automation and AI integration can greatly improve user convenience. Features like voice control, learning user preferences, and adapting to environmental changes make daily life easier.
Example: Smart refrigerators can use AI to track seven human goals for a successful inventory and recommend recipes based on the ingredients in the refrigerator, improving consumers’ convenience and food management capabilities.
Marketing message: “Let AI manage your home for you—from adjusting the lights to maintaining the ideal indoor temperature.”
User-friendly interface
Key selling point: Simple, intuitive controls important to understand what information are key to customer acceptance of smart home appliances. Many products are compatible with voice assistants like Amazon Alexa, Google Assistant and Apple Siri .
Example: A smart thermostat with a touchscreen traditional customers and app control that allows users to easily adjust temperature settings from anywhere.
Marketing message: “Control your home with just your voice or a tap – a user-friendly interface designed for everyone.”
Behavioral segmentation: How customers in the smart home appliance industry typically make decisions
AI can also tell us what factors will drive customers to buy, so that we can understand customers’ psychology. This is also a very good point to cultivate customers. Compared with some large customers who have not purchased smart small appliances, what are the benefits sault data of smart home products for them or their end customers? Then we summarize these points into scenarios for introducing products in our emails.
Identify purchase triggers
Cost savings: For businesses, the key motivation is often long-term cost reduction, whether through improved energy efficiency, automation, or reduced human intervention.
Example: A distributor might choose to stock a line of smart home appliances that offer significant energy savings, appealing to both commercial buyers and environmentally conscious consumers.
Automation: Many businesses see value in products that streamline processes, reduce labor, and increase operational efficiency.
Example: A retailer looking to sell smart kitchen appliances might focus on products like automatic coffee makers or refrigerators with automatic water refill features to appeal to time-strapped consumers.
Emphasize ROI for B2B customers
Key selling point: For B2B customers, it is critical to traditional customers emphasize return on investment (ROI). Highlight long-term cost savings, improved energy efficiency, and reduced operating costs.
Example: A smart thermostat can reduce energy consumption by 20% per year, resulting in significant savings for commercial buildings.
Marketing message: