With digitalization, new channels have also developed in B2B communication: from social media to audio and video platforms. Media still want to be supplied with useful, exciting and new content. Specialist media want exclusive content. B2B communication regardless of the formats and channels they use. Unique content is therefore the key buzzword. Our guest author Dr. Venera D’Elia, Head of Business Development at the . B2B communication communications agency Möller Horcher, describes the tasks facing B2B companies.
Top Trend 1: Audio
Media usage behavior has long since changed. Today, B2B target groups russia whatsapp number data no longer want their information only as text, but also in an audio version . B2B communication depending on the situation, as a podcast or with a read-aloud function. 26% of Germans listen to podcasts, according to a recent Bitkom survey, 4% more than in 2018. And around 9% of those surveyed listen at least once a week. Around half prefer podcasts between five and ten minutes long. This equates to a text length of around 5,000 to 10,000 characters – and thus the information content of an average specialist article.
From the reading function to the audio file
Heise online has had a reading function for a long time. Smartphone users can simply have the content of an app such as “FAZ Der Tag” read send email streams from your crm out to them.
That’s why it’s very trendy for B2B companies to offer editorial teams a read-aloud audio version in addition to the classic written formats such as press releases. Checklists, technical and user reports.
Depending on the options available on the publishing platform, the associated MP3 file is hosted either on the website of the medium, the company or simply on a podcast platform such as SoundCloud.
If the audio files are created using artificial intelligence such as Amazon Polly – and not read in by a professional speaker . This automation makes colombia business directory it easier to meet the editorial team’s demand for exclusive content.
For example, listeners of a medium can be specially greeted and industry adjustments or media-specific changes or shortening of the text can also be implemented quickly and easily.