Data-driven marketing The B2B market is significantly more complex than B2C. So companies operating in this sector to overcome significant obstacles if they want to win over and convert their customers.
In the marketing field, creativity is an important weapon when it comes to designing actions that allow you to reach your audience. But your “cannon shots” will be much more accurate if, before firing, your company defines exactly where to aim. This is where data-driven marketing can increase your impact and guarantee your success.
Thanks to Big Data, marketing has
To be a set of actions on trial and error and has become an empirical strategy that uses data management to:
Segment the audience that your company intends to work with in that specific action or campaign;
Define the messages and formats to be;
Choosing the right channel that can make the biggest impact;
Establish the budget that will be necessary to obtain the results.
To this end, we propose five actions that use data-driven marketing to sell more and better in B2B environments.
1) Segment your messages
Before randomly firing off content. It’s always important to segment your databases to target that material to the audience that’s most interested in it.
It may seem like an obvious india telegram data observation, but many companies still think in terms of volume – which can make the action less effective.
Many platforms – such as Facebook and LinkedIn – allow this. You can filter by industry, size, geolocation, territorial scope of operation, gender or age of leads, job titles, interests and preferences, and relationship with your brand.
2) Create a good content strategy
After audience segmentation comes what is a cross-functional team segmentation of the content to offer to your potential customers.
Content marketing is one of the most widely strategies, as it provides added value to users, loyalty and monitoring at all stages of the conversion funnel.
Carefully select the topics to be , the channels through which your company will transmit the messages (corporate blog, social networks or email marketing campaigns ) and the audience that each one will reach.
3) Anticipate customer needs
The next step is to focus on personalization. This goes far beyond simply including each lead’s name, job title or company in the subject line of changsha mobile phone number list each marketing email – although this strategy always yields positive results.
The idea here is to categorize your purchasing. Habits so you can predict their behavior – and deliver the most relevant content possible for that moment.
The data allows the creation of a complete history
<p>Which will help identify the most appropriate time to approach each user or group of users and which specific products or services to offer.<p>It’s as if your company has received a shopping list, automatically compiled from your previous purchases and preferences, at exactly the moment when your refrigerator is empty.
When we transfer this example to the B2B environment. It shows that good data analysis allows you to reach your customer with the right product at the perfect time to achieve their conversion.
4) Optimize your SEM
Search Engine Marketing (SEM) is quite effective – according to a recent study .
<p>But for your company to obtain positive results, it is essential to segment messages correctly and measure the results of your campaigns periodically, so that you can readjust them whenever the results are not as expected.
To optimize your SEM campaigns, it is essential that your marketing team:
Segment your audience well;
<p>Connect Google AdWords to Google Analytics;
Don’t just focus on positive keywords, but also on negative ones;
Start campaigns with high bids to acquire good positions;
If you have sitelinks in your ads. Always include a call to action .
>5) Optimize your website and SEO strategy
According to a survey , 98% of B2B companies conduct online searches to select their suppliers. So your company needs to prepare your website to centralize all this traffic and feed them with the right content.
To improve SEO, your planning should focus on
The most effective keywords that were out by SEM campaigns. Create unique and quality content, choose effective hosting (that won’t let you down during times of high traffic). Have a responsive design and use analytical tools to.