Your company may never have a good relationship with its competitors – but that doesn’t stop it from learning something from their strengths and weaknesses. This is how it accumulates competitive intelligence .
By observing what your competitors are and aren’t doing
It helps you conduct a self-assessment of your own strategy. This type of benchmarking should never be about simply attacking your competitors or tearing down your competitors’ efforts and the value they provide – but rather about finding the gaps that your company can fill and gain a competitive advantage from doing so.
Positioning yourself to stand out from
The competition often requires a subtle approach. That’s why we’ve listed below some ways your company can observe competitors, apply competitive intelligence, and position your own brand equity accordingly.
Perform a market analysis based on competitive intelligence
Creating a successful strategy does not happen within the confines of your everyday life and based solely on your experience.
In addition to data , you need to track belgium telegram data what your competition is doing and take note of which pieces and channels have worked well for them.
From there, your team and your marketing agency
Can structure a relationship that three types of chatbots for automating communication with clients engages your competitors – without avoiding or imitating what another brand has done before.
Here are some important points to consider when planning your competitive intelligence market analysis:
Who else do your competitors compete with?
How are they positioning their brand with content?
How are they differentiating themselves changsha mobile phone number list in the space? For example, what is their brand message and how do they use brand storytelling to convey their core messages and values?
What features are they highlighting?
How are they directing traffic?
Are they primarily using SEO strategy to get users to engage with the content?
Which keywords have the most value in the space they occupy?
Which platforms do they seem to be investing the most in?
What is the user engagement, whether through shares or comments?
See the brands of indirect competitors
To get a clearer picture, spend time examining not only the tactics of direct competitors, but also those of competing brands.
This includes looking at brands that may
Not offer the same type of product or service as your industry, but that relate in a broader connection to your area of expertise.
So, take some time to observe how indirect competitors talk about certain topics or tools in the field. This can give your company new insights into how to craft your next type of content.
Find the white spaces – and dive into them!
All this competitive intelligence-based analysis can provide a very important answer: which areas of the industry remain unexplored? And, therefore, where should your strategy team be focused?
By first identifying topics that other companies are not yet addressing, your company can then step in and plant its expert flag in an unoccupied space.
To do this, it is important to invest in producing content on this topic and make it available to your target audience. And quickly: according to a survey , 79% of companies say that acting quickly based on research data is a critical factor for success.
One way to start filling in the blanks with more competitive intelligence is,