In order to make a better decision about purchasing and to choose the right one from the large number of suppliers. Communication of benefits the contact needs information and hard facts. Make it easier for them to decide in favor of your company by communicating the clear advantages of the product or service. Advantages can be, for example, short delivery times, the high quality of the products or the comprehensive service.
Personal connection is particularly important in this phase. With the help of personalization, email marketing can be tailored to individual needs and appreciation can be expressed for each individual lead. A personal greeting or a salutation signed by the respective contact person appears much more appreciative than an anonymous and impersonal standard email.
4. Action: Trigger concrete purchasing interest through mailings
If there is a specific interest in buying, the path bc data china to completing the purchase should now be pave. If you operate an online shop, discounts or promotions are available. Communication of benefits Trigger mailings with a voucher for a specific occasion (e.g. for the recipient’s birthday) can also trigger a purchase.
If products or services are not available online, this phase can be use to draw attention to trade fair participation, for example. In the form of a stand-alone mailing, contacts can be invite to arrange a meeting with sales at the trade fair.
In any case, a clear and measurable conversion app branding: 7 techniques to create a branding strategy for apps and boost your brand’s digital presence goal should be define for these mailings at the beginning in order to be able to align all content with this goal and check the success of the campaign. The funnel should not be view as a rigid construct. Interest parties often stay in one phase for a very long time.
Communication of benefits It is important that the transition to the next phase is made possible at any time through appropriate content and calls to action and that the content does not become a disruptive factor. Good coordination of all online activities is essential. An efficient customer journey can only take place if the user flow between the systems (newsletter, website, social media) works smoothly.
Conclusion
With the help of email marketing, you can colombia business directory provide prospective customers with the right information at every stage of the buying process on the way to conversion. You only nee to consider a few points:
– Use clear CTAs
– Set measurable and define goals
– Target group segmentation for specific customer communication
– Increase customer loyalty through personalization
– Smooth flow between the systems involv
– Appropriate content distribut throughout the buying process
Regardless of whether it is a classic newsletter, trigger mailing or another form of mailing. With the right strategy and suitable content, mailings can be us at any point in the buying process.