Agile project management in B2B – curse or blessing?
For most companies and agencies, project management is one of the basic processes. The question of which model is the […]
Special Database
Special Database
Special Database
Communication of benefits of products and services
In order to make a better decision about purchasing and to choose the right one from the large number of
Special Database
Accompany customers through the entire B2B purchasing process with email marketing
In order not to lose qualified leads on their way to conversion, various marketing instruments are used. Particularly effective: targeted
Special Database
What does language-based communication look like in practice?
Many companies have now realiz that new marketing measures can be implemen using voice search. Examples of how voice search
Special Database
Building Structured Data
Structured data is not a direct ranking factor. However, it does determine how the search results are displayed. Building Structured
Special Database
Voice Search in B2B? Why companies need to change their course
The use of voice assistants such as Alexa, Cortana or Siri is part of our everyday lives. In our private
Special Database
The stories behind the data
Companies can build their data stories with from a wide variety of sources . Although the company’s own database of
Special Database
Podcast interview with the expert
Offering a text as an MP3 audio file is still relatively new and attention-grabbing in B2B media. The format works
Special Database
The top trends in B2B communication
With digitalization, new channels have also developed in B2B communication: from social media to audio and video platforms. Media still
Special Database
The Opportunities of Micro-Influencers
In B2B, influencers are people who usually have direct contact with the respective products. However, B2B influencers do not describe
Special Database
Hype or real opportunity? Micro-influencers in B2B online marketing
If you think of influencers primarily as advertising various lifestyle products from B2C, you are of course right. Influencer marketing
Special Database
Recommended content: What should be in the newsletter?
Keyword user data: In order to make managing their data as convenient as possible for the recipient, they should ideally