There are marketing automation techniques or metrics that allow for improved marketing automation. The goal is to make it faster and more effective. Thus, marketing automation, which is based on the use of software to carry out marketing actions in an automated manner, needs new indicators to continue improving. With them, greater efficiency and…
September is said to be the month of returning to routine. A month of changes. Back from vacation, back to routine, back to school, new course organization, new projects, etc. Back to school is usually the hardest part of the year at home. And marketing specialists take advantage of this time of year to…
In order to achieve the desired result, images for a landing page must be chosen appropriately. Images can have great benefits and can contribute greatly to achieving a goal. Therefore, it is important to dedicate some time to them . TABLE OF CONTENTS What is a landing page? How to optimize a landing page…
Knowing how to start an email campaign is essential for all efforts to achieve their objective . Something that is not easy, especially if you take into account the number of factors that must be controlled. Among the most important are: Have a segmented and clean database. Define a memorable subject that invites people…
Having a good conversion rate is the basis for a brand’s high sales volume. Therefore, it is crucial to work with strategies that allow you to achieve this. The problem is that it is never easy to master conversion optimization. What is clear is that videos on landing pages can help give your digital…
Email marketing for your NGODeveloping an email marketing campaign for your NGO is essential to promote the work of the NGO while trying to attract new collaborators. Saving time and effort is essential for an NGO. That is why an email marketing campaign for your NGO is one of the trends you can put…