Designing your buyer persona is an essential first step in building a successful marketing strategy. Your buyer persona will help you better understand your customers and potential customers by identifying their goals, questions, problems, pain points, and behaviors so you can create targeted content to meet their needs . But do you know if…
Being aware of titles that do not work in email marketing is just as important as knowing good practices for writing attractive subject lines. Sending your email marketing campaign directly to the SPAM folder is like giving a long speech in front of a wall. It’s absurd and a waste of time and resources….
Achieving more conversions thanks to lead scoring is possible and very effective. You see, every business wants to grow its customer base. That’s how money is made. However, the steps you take to achieve that goal will be the difference between going bankrupt or dominating the market. Do you know why? Because the quality…
SMS marketing trendsWould you like to know the SMS marketing trends that are most us in 2018? Although there is a belief that the use of SMS is limit to sending notifications, the truth is that there are a variety of options. Despite the advances of other applications, SMS is still the communication channel…
Testing emails is a fundamental step when developing your email marketing strategy. If your emails have not been pre-filtered, you may make mistakes that cause rejection among recipients. This is because all users are different and each email client has different needs. A bad email experience for the user can result in a drop-out….
Capture more qualified leads at the lowest costAre you looking for the most efficient technique to capture more qualified leads at the lowest cost? Today, lead capture represents a key element for companies. Although leads are defined as users who have shown interest in a business through an action, not all of them are…
Database rental vs. generating your own leadsA dilemma for companies is deciding between renting databases or generating their own leads . If you want to get clients and close sales, you need to have a database. That is, a contact list of potential clients, a list of names, emails, telephone numbers, etc. The question…
Analytics to improve email design is essential for any brand. Being prepared to perform advanced email marketing analysis is, today, a necessity for effective email campaigns. And not only in terms of content. Many marketing managers do not relate data to appearance. And that is why a good number of campaigns are left half-done….
Are your landing pages optimized for ecommerce? Having a perfectly designed and optimized landing page plays an important role in creating traffic , generating conversions and increasing sales. You don’t need to have big creations to get users to buy. The most important thing is to make something simple that has your objectives clearly…
Creating a suitable welcome email chain is key when it comes to converting leads into customers . Any brand must keep in mind that this is the first real contact between them and users. In principle, users have already shown some interest in the brand. The second step depends directly on the companies themselves,…
Designing a perfect product landing page is one of the main functions of an e-commerce site. It is one of the most important but also most complex pages. Consider all the situations in which a potential customer could land on your product page. This can be directly from a search engine, after browsing your…
A restaurant email marketingRestaurant email marketing is part of the digital marketing strategies that these types of establishments should incorporate. In addition to helping restaurants remain in the imagination of customers, it helps customers themselves discover more deeply the philosophy and pillars of the cuisine. Restaurants have the opportunity to make a difference and…