Although they are a relatively new type of influencer, local Instagram influencers are rapidly growing in popularity. This is because brands are seeing the benefits of targeting local influencers.specialized audiencessin specific geographic regions.
Learn some of the specific benefits your clients can gain from partnering with a local Instagram influencer.
Greater confidence and credibility in your recommendations
A local Instagram influencer is an established member of the local community whohas built a reputationas an expert in their field . Because of this, their followers tend to trust their recommendations , which can help new brands build credibility and trust. They are also seen to be much more authentic and relatable , as they live in the same place and share similar interests and perspectives as their followers.
High engagement and commitment rate
Most local Instagram influencers are micro or nano influencers, hungary phone number list so they have a much smaller audience compared to macro or mega influencers. This means that they can interact more frequently with all of their followers . This helps brands toachieve higher levels of engagementin their campaigns thanks to the closeness they achieve with their audience. In this way, it is much easier to increase the visibility and awareness of the brand among potential customers.
A local Instagram influencer creates emotional connection
Local Instagram influencers post content that is directly related to their followers’ local area. This makes their audience much more likely to feel an emotional connection to the power of influencer marketing the content they post. In fact, many followers find their favorite influencers to be admirable and authentic people. Therefore, they trust their posts and recommendations . This aspect is interesting for brands, as collaborating with local influencers will increase the chances of reaching a truly interested audience.
They work for specific niches
Most local Instagram influencers focus on a specific area , such as tourism, fashion, or food. This allows them to more effectively target the markets your clients want to reach.focus on a specific niche, these influencers can attract an audience that is really interested in that particular topic. Remember that they are content creators who are experts in the subject, so they will communicate in a personalized way and with better quality standards than a non-local influencer.
Collaborating with local influencers is more profitable
Lastly, you should know that micro and nano influencers usually charge lower rates than macro and mega influencers . This helps brands and agencies maximize their budget to collaborate with multiple local influencers. What’s more, due to their close connection with the audience, local influencers generate a higher ROI (return on investment) in terms of engagement and conversion.
On the other hand, working with local influencers gives us the possibility ofestablish long-term relationshipsThey are more willing to engage in ongoing, exclusive collaborations with brands in their area . In addition, geographic proximity makes it easier to conduct live events, in-person collaborations, and less logistically costly promotions.
You may be interested in: Microinfluencers vs. Macroinfluencers: How to choose the best strategy for your brand
How to Find Local Instagram Influencers for Your Agency: 6 Tips
Now that you know the many benefits of this type of collaboration, whatsapp number we’ll tell you how to find local Instagram influencers who align with your brands or clients . Explore these six tips to boost your influencer marketing strategy.
1. Use a marketplace to find influencers in your area
One way to find local influencers on Instagram is to search on an influencer marketplace, which is a platform where brands and agencies can find influencers for their campaigns.
These types of platforms can be a good option if you’re looking for an easy-to-use solution to get started with your search. You can search through limited databases, make quick connections, process payments, and manage basic influencer marketing campaigns through an influencer marketplace. However, these platforms are often better for one-time campaigns , as they have limited features for managing and building long-term collaborations . Additionally, the databases can be a bit small, which could be an issue if you’re looking for influencers in specific geographic locations.
2. Take advantage of Instagram’s “explore” section
The Explore section of Instagram shows content related to your interests and the accounts that are creating it. To access this section, click on the magnifying glass icon at the bottom of the screen. Don’t type anything into the search box, just browse through the suggested posts. We recommend doing this Explore from the client’s Instagram so that the recommended content is relevant. Typically, the images or reels selected by Instagram are from active content creators or influencers.
3. Use the Instagram search engine
Instagram’s search engine is a free and easy-to-use tool. You can find potential local influencers withhigh participation rates. Simply type keywords related to your customers or brands into the search engine, just as you would use Google or Bing. You’ll also find this feature in the magnifying glass icon, local Instagram but now you’ll need to type in the search bar.
4. Conduct local hashtag searches
Another useful way to find local influencers on Instagram is by searching for industry-related hashtags . Just add the keyword and the city name preceded by a hash sign. This will help you find local influencers.
For example, if you want to find local Instagram influencers who can promote your client’s coffee in Boston, type in hashtags like #BostonCoffee #BostonCafe #BostonBrew #BestCoffeeInBoston.
This can be a great way to find popular influencers in specific geographic locations. The only downside to this method is that it involves manual searching, which can be very laborious, especially if you have a large client portfolio.
5. Look at your competitors’ followers
Studying your client’s competitors’ followers is an effective way to find local influencers on Instagram. You’ll be able to quickly identify influencers who are already interested in products or services similar to those offered by the brand. To do so, go to the competitors’ profiles and click on the list of followers. Scroll through the profiles and look for those with a considerable number of followers, high-quality content, and a good level of engagement.