It’s better to give them a deadline to confirm whether they’re interested or not. That way you can move on and contact another outlet if they’re not interested, rather than having the article blocked indefinitely.
Be realistic about the deadline. If there is no response in two or three days, you can do a follow-up. But it is better to play it safe by including a clear deadline .
Here are two templates, with the essential data you should include. Use them as a guide when preparing your opinion piece pitch .
Attached is the article and a photo of the author.
A good example
We had been offering exclusive pieces on behalf of a client to one of the most prestigious logistics media outlets for some time.
And our efforts were rewarded when one of our journalists contacted us asking for comments for five different articles.
Following closely the development of industry events, we had already planned to release a press release on one of these topics the following week.
To make the journalist’s job easier, we sent him the press release on condition that he did not publish anything until the day of the launch.
his helped him in two ways:
- He had more time than other outlets to decide if he accurate mobile phone number list was interested, edit it and ask for additional feedback.
- He was able to use the feedback on other articles he was the relationship working on at the time that had strict deadlines.
With or without an agency
this type of spontaneous collaboration is exactly what you should aim for with your digital PR strategy as a startup.
By feeding this valuable relationship with exclusive opinion how to create an effective referral program pieces, our client was able to remain top of mind for journalists as a useful resource for their work.
The result?
Mentions in four different articles on the media’s website and coverage in. A printed publication distributed at the most important events and fairs in the sector. As well as online amplification on social networks and among its subscribers.
Maintaining the relationship
Exclusive op-eds are a way to build long-term relationships with journalists and stay on their radar. But they can be time-consuming, and startups don’t have the resources to offer these pieces consistently.
By following journalists on social media, both from burkina faso business directory corporate accounts and from the personal accounts of internal experts and managers.
Journalists often post general comments on the pieces they publish and their opinions on industry trends and news.
Take the opportunity to contribute your views on the topic and perhaps keep the conversation alive and the debate open.