It is important that the company’s voice opens the piece! whether in the form of commentary! data or in any other way. Even if the expert is the most recognized figure in the sector! his voice should have a supporting role in the press release.
Here is an example. This is a press release from a startup in the logistics sector in collaboration with a renowned expert that was published in the most reputable media in the sector.
Turn a blog post into a press release
If your editorial calendar includes articles on current industry news and trends! you have an opportunity to re-convert them into press releases.
An average blog post is usually written from online information! often without phone number library adding anything new. But for it to have potential as a press release! the starting point must be a well-researched article! which includes two key elements:
- Information from reputable sources (such as studies from international organizations! prestigious consulting firms! etc.)
- The voice of the company! which establishes the link between the company and the piece and gives it meaning.
One way to get that corporate voice is by adding
Comments from a manager or expert within the company. If you can support those comments with exclusive internal data (such as your own statistics! for example)! all the better.
For example! could be based on internal data such as: the percentage which fund to entrust your funds of the company’s clients who have been affected! the amount of resources that have been allocated to its solution! etc.
The easiest way to get this data and feedback is to ask sector problem a question to the most knowledgeable person in the company.
Avoid closed-ended questions! as the answers will give you nothing to work with. Craft the questions so they encourage more insightful responses .
Once you have the responses
you can start selecting and editing. You don’t need to use all the comments! nor do you have to use the exact same comments in the blog post and the press release.
Ideally ! the most impactful comments should be reserved for the press release. Keep in mind that! although the topic and background information burkina faso business directory are the same! the content of the blog and the press release should differ in their approach! format and style.
Journalists! like Google! appreciate original and valuable content.