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12 posts you should read before starting your email campaigns
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Knowing how to start an email campaign is essential for all efforts to achieve their objective . Something that is not easy, especially if you take into account the number of factors that must be controlled. Among the most important are: Have a segmented and clean database. Define a memorable subject that invites people…
Personalized recommendations on landing pages: examples that increased sales
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Personaliz landing pages are a specific form of dynamic landing pages that use relevant and personaliz data to improve conversions. Personaliz recommendations on landing pages increase conversions. Landing pages are a crucial tool for optimizing conversions for a large number of e-commerce sites or organizations. Personalization should be the priority in any updat digital…
Discover the latest SMS marketing trends in 2018
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SMS marketing trendsWould you like to know the SMS marketing trends that are most us in 2018? Although there is a belief that the use of SMS is limit to sending notifications, the truth is that there are a variety of options. Despite the advances of other applications, SMS is still the communication channel…
Emotional factors that influence email opening rates
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How do you determine the emotional factors that can make your buyer persona decide to show more interest in your emails? Beyond the techniques, tricks, tips and actions that have proven to be valid for designing unique email pieces, there is an intangible factor that is also decisive. It is emotion. And yes, it…
Examples of titles that don’t work in email marketing
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Being aware of titles that do not work in email marketing is just as important as knowing good practices for writing attractive subject lines. Sending your email marketing campaign directly to the SPAM folder is like giving a long speech in front of a wall. It’s absurd and a waste of time and resources….
12 landing pages optimized for ecommerce
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Are your landing pages optimized for ecommerce? Having a perfectly designed and optimized landing page plays an important role in creating traffic , generating conversions and increasing sales. You don’t need to have big creations to get users to buy. The most important thing is to make something simple that has your objectives clearly…