How to Create UTM Codes to Track Your URLs in WordPress
Do you want to track the performance of your marketing campaigns using UTM codes?
When you’re running multiple marketing campaigns, adding links in emails, and sharing blogs on social media, it can be difficult to track website traffic sources. This is where UTM codes come in, helping you identify the source of your visitors so you can see which campaigns are working well.
In this article, we will show you how to create UTM codes to track your URLs in WordPress.
What are UTM codes?
UTM codes are simple pieces of code that appear at the end of your page URL. They serve as a reference for tracking activity on your website.
So, for example, if you’re promoting a blog post in your weekly email newsletter, you can add UTM code to the end of the URL like this:
When users visit this URL, it will appear in your analytics, and you will know how many users visited your post using this specific link.
So, in a nutshell, UTM codes help you find the traffic sources that send users to your website. When you know the best places to share your content, you can promote your work with more confidence and get new users to visit your website.
Generally, UTM codes have the following parameters:
- Campaign source: For example, email, search engine, or paid ad.
- Campaign Medium: For example, a series of emails or the name of a cost-per-click campaign.
- Campaign Name: Refers to a specific product, sale, promotion, or email
- Campaign Term: Used in paid search to identify the keyword used
- Campaign Content: Used for A/B testing and content-targeted ads
You can create a different guatemala phone number library UTM code for each link on your website. This will help Google Analytics track each link as a unique source, and you will also be able to generate separate reports.
What do you need to create UTM codes?
It may seem difficult to create UTM codes, 23 best multipurpose wordpress themes (2024) but it is actually not. You will need the right WordPress plugin that allows you to monitor your website traffic and track traffic sources using UTM codes.
We recommend using MonsterInsights , the best Google Analytics plugin for WordPress on the market.
MonsterInsights allows you to add Google Analytics to your WordPress admin panel with just a few clicks. You can also use this plugin to create UTM codes and track URLs in WordPress.
The best part about MonsterInsights is that it is easy to use and easy to set up. It makes adding Google Analytics 4 to your site a breeze. It also allows you to create custom analytics reports, user behavior reports, SEO ranking reports, and much more within your WordPress dashboard.
Without further ado, let’s get started with creating UTM codes whatsapp number in WordPress using MonsterInsights.
Create UTM Codes to Track Your URLs in WordPress
Below you will find the step-by-step process to create UTM codes using the MonsterInsights plugin. The process is simple and easy for anyone to track URLs without editing any code.
Step 1. Install and Activate the MonsterInsights Plugin Install and activate the MonsterInsights plugin
The first thing you need to do is sign up for a MonsterInsights account . You can then install and activate the MonsterInsights plugin in WordPress.
For more information, check out our complete guide on how to install a WordPress plugin .
After activation, you need to visit the Insights » Settings page in your WordPress admin panel and enter the license key.
You can find the license key in your MonsterInsights account.
Click on the Verify button , and you will see a success message pop up on your screen. This means that MonsterInsights has successfully connected with WordPress.
Step 2. Connect Google Analytics with WordPress Connect Google Analytics with WordPress
Next, you’ll need to connect your website to Google Analytics. MonsterInsights makes it easy to do this in just a few clicks.
On the same page, scroll down a bit to the Google Authentication section and click the Connect MonsterInsights button .
It will take a few seconds to redirect you to the Google Account permissions page. If you are already logged in, you can continue with your account.
Otherwise, you will need to log in to your Google account to continue.
On the next page, you will need to give MonsterInsights permission to edit your Google Analytics data. This will help MonsterInsights to connect Google Analytics with WordPress, and it is completely safe to do.