Neuromarketing to increase customer acquisition
Neuromarketing to increase customer acquisition is a strategy that you have probably put into practice without realizing it. And if you understand the importance of persuading the user , generating emotions in them or the value of humanizing your communication , you will be more inform on this topic than you think.
But you have to go step by step.
It is estimat that 85% of the decisions that a human being makes in his daily life are made Neuromarketing to subconsciously. In fact, only 15% of them are made consciously. This is because most purchasing decisions are motivat by the reptilian brain. And neuromarketing is the science that will help you boost that feeling in your potential target.
TABLE OF CONTENTS
You will understand it better with some examples.
What is neuromarketing?
Neuromarketing foundations to increase customer acquisition
1.- The eyes do not deceive
2.- Simplicity is more pleasing
3.- The brain anticipates events
4.- Images and metaphors
5.- The psychology of colors
6.- Create memorable headlines
7.- Take care of the design of your website
8.-Excites
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You will understand it better with some examples.
Havas , the fifth largest advertising agency in the world, decid to create a survey to find out people’s perception of brands. Surprisingly, most people wouldn’t care if around 70% of brands disappear tomorrow.
On the other hand, a study by
Neuromarketing Labs found that series such as Breaking Bad, The Walking Dead or Game of Thrones are addictive. Can you imagine creating the same addiction with your content to attract potential customers and retain current ones?
Finally, Pepe Jeans creat a video advertisement but had serious buttons to change the color of the buttons doubts about the soundtrack that would represent it. The Spanish company Sociograph was the one who took charge of the matter. To do this, it analyz the response that people had to music, measuring the electrical activity of the skin . This way, it detect which of them excit the viewer the most. And that was the one chosen.
All of these responses and actions are guid by neuromarketing. In by lists fact, this term, along with experiential marketing, are some of the most commonly us terms today.